The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional
$25.00
Price: $25.00
(as of Nov 06, 2024 09:59:04 UTC – Details)
Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book is also available for instant download on the Amazon Kindle. The authors are Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom News Podcast” and an internationally known trainer and seminar leader; and Steve “@PodcastSteve” Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients’ expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more. Here are some comments from some of our early readers: “Reading The Business of Podcasting was a pleasure … The book is a great blend of practical business and technical advice about the value, pitfalls and practical realities of producing a podcast series for money, not love (well, okay a bit of love is okay). For seasoned podcasters who have the chops to tell great stories with strong audio, the book will give you insights into turning your passion into at least a part-time paycheque. Professional communicators will find the text a great starting point to enter the podcast business, from a technical point of view. Anyone with an interest in the now re-emerging podcast market will find the book a concise, readable and practical guide to a medium that has been around for over a decade and feels brand new to a market ready (finally) for the pleasures of anywhere audio. Donna and Steve have been doing this since the early days of podcasting, and and it shows in their nicely chosen case studies.” – Wayne MacPhail, president, w8nc inc . “I have to say I love the book. Too often business books fall into one of two piles. Dry reads with lots of boring information or smarmy tactic books. This book is a fun read with very useful information. This isn’t a get rich-quick scheme; this is how to put in the work and make podcasting work for you. I love it! Doing things the right way is always hard work, but it doesn’t have to be boring. Seriously good read.” – Paul RJ Muller, host, the Caffination Podcast “Donna and Steve represent a perfect mix of knowledge – and experience – radio production, corporate communication and podcasting. Reading and using this book is a must whether you come from a professional background in communications or from a non-professional background as a podcaster offering your services to businesses. The book completely lacks ‘snake oil’ talk about podcasting. What a relief. The book is not an attempt to oversell the benefits of audio podcasting. If you know the medium, you already know the pros and cons. The book is, however, the perfect way to guide the person who is going to offer her services and expertise to companies in a professional, safe and convincing manner.” – Karin Høgh, owner, PodConsult
Publisher : CreateSpace Independent Publishing Platform (August 19, 2015)
Language : English
Paperback : 160 pages
ISBN-10 : 1514331306
ISBN-13 : 978-1514331309
Item Weight : 8 ounces
Dimensions : 6 x 0.37 x 9 inches
9 reviews for The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional
Add a review
You must be logged in to post a review.
Related Products
![Corel Easy CD & DVD Burning 2 | Disc Burner & Video Capture [PC Disc]](https://i2.wp.com/m.media-amazon.com/images/I/71DjNLyzK7L._AC_SL1500_.jpg?w=300&resize=300,300&ssl=1)
$25.00
![Trend Micro Internet Security 10 3 User [Download]](https://i1.wp.com/m.media-amazon.com/images/I/91O8Ji7D13L.jpg?w=300&resize=300,300&ssl=1)
Douglas Burdett –
Learn why podcasts attract customers!
Hi Iâm Douglas Burdett, host of The Marketing Book Podcast and Iâd like to tell you about the book âThe Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professionalâ by Steve Lubetkin and Donna PapacostaIf youâre considering launching a podcast as a content marketing tactic to increase awareness and preference for your brand, this is a good book to help you understand the tremendous opportunities that podcasting can offer.This book does not go into all the technical details of creating a podcast. And itâs not full of podcasting snake oil about how podcasting will make you millions overnight. Instead, it explains the business side of podcasting such as how to position your expertise through podcasting, how to monetize a podcast, what not to do on a podcast and much more.The book also includes lots of podcasting case studies, appendices, and recommended tools, tips, and tactics. Itâs great for new podcasters, but even an experienced podcaster can learn from the book. I did.The most successful podcasts, like any kind of content marketing, have a solid underlying business strategy. This book will help you with that.And, to listen to an interview with Donna Papacosta about âThe Business of Podcasting,â visit MarketingBookPodcast.com.
Lew Hastings –
Perfect for podcasters
This book is a great guide to get you started or on track to creating a successful podcast and/or podcasting business.
J. Davis –
templates for proposal content and even recommended fees for various levels of consulting and podcast production
I started off thinking, âOK, another how-to book on podcasting, arenât there lots of those on Amazon already?â But as I got into it, what struck me were three things, beginning with the practicality of the content with all the links and recommendations on current resources.I also appreciated the advice on what the authors called âmonetization,â essentially bringing us down to earth, as in: âdonât quit your day job, thinking youâre about to produce the next Serial.âBut the biggest value to me was this: I thought, thanks for all this info, but speaking of monetization, can you make any money via podcasting? What can you charge clients for these services? I figured the book would leave me hanging, but as I kept reading Donna and Steve delivered – with actual descriptions of podcast production services, templates for proposal content and even recommended fees for various levels of consulting and podcast production. That alone is what makes this book so useful.
Richard Davies –
A great introduction to the business of podcast.
The advice is crisp and the writing is very good. Donna and Steve have a wealth of information here and, above all, wisdom.
Amazon Customer –
Highly recommend!
Really great insights from two people who know the industry first-hand.
Francis norman –
Excellent advice for hobbyists and pro’s
An excellent book written by tow experts in the world of podcasting, packed with practical advise on podcasting whether for a business or as a hobbyist. Well worth reading.
Dad of Divas –
A very insightful read!
I have read a lot of books on podcasting lately. With two podcasts that I run, dadspotlight.com and one other that is on Law School Success, I am always looking for new books that can help me with my craft and running the business more successfully.The nice things about this book is that it opens your eyes to many practical tips that you can easily implement today that can transform your business and our podcast.The authors bring a ton of experience to what they write and what you get in this book is a wide-array of resources, hints and tips that really allow you to see more and more ways in which you can creat a life and a lifestyle around your interest in podcasting.So as you can see, this book is not all about the nuts and bolts about starting a podcast, though you get some of this, but instead it goes deeper and allows you to explore new areas that will let you consider ways in which you can monetize and move your podcast to a new level.This is a great read!*I received this for review – all opinions are my own*
Thomas T. Dean –
I Really Liked This Book
There are lots of good books about podcasting. This book is one of my favorites. I really liked this book. It was straight to the point. No bearing around the Bush and no outrageous self promotion. It is worth your time investment.
Ms. RE Caroe –
This is a great resource with advice on the tools, software and hardware which will help your podcasting. Especially if you want to avoid sounding amateurish. The authors both write and record on a paid basis and their tips on the set up and pre briefing are authentic and helpfulBuy it for yourself.