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From an Idea to Disney: How Imagination Built a World of Magic

Original price was: $6.99.Current price is: $5.59.

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From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world’s favorite mouse, Mickey!

“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Publisher ‏ : ‎ Clarion Books; Illustrated edition (February 12, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 112 pages
ISBN-10 ‏ : ‎ 1328453618
ISBN-13 ‏ : ‎ 978-1328453617
Reading age ‏ : ‎ 9 – 11 years, from customers
Lexile measure ‏ : ‎ 1100L
Grade level ‏ : ‎ 1 – 5
Item Weight ‏ : ‎ 4.8 ounces
Dimensions ‏ : ‎ 5.25 x 0.27 x 7.63 inches

Customers say

Customers find the book fun and educational for kids. They appreciate the fun facts throughout the book. Readers also describe the information as informative and inspiring. They mention the author is able to explain the stock market, net profits, endorsement deals, and the topic is fun and engaging.

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8 reviews for From an Idea to Disney: How Imagination Built a World of Magic

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  1. C B

    Great introduction for kids on how an amazing business got started
    This is a really fun read for kids interested in how the Disney company got to where it is today. Kids can just read the main story, but if they want to dive deeper, there are “fun facts” in boxes scattered throughout. In addition, the author intersperses business concepts throughout in separate callouts. Elementary readers may not care about what “going public” is or what a CEO does, but for more involved readers, they can learn a lot about business as they go along. Add a bunch of great drawings throughout, and it’s both a fun and educational read for kids.It’s important to note this is NOT a Disney World guide or a biography of Walt Disney the man. Instead, it’s the story of the Disney company (starting, of course, with Walt, but then moving throughout the entire history of the company).Overall highly recommended for kids 8-12.

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  2. David Donaldson

    Fun to Read, Inspiring, Full of Information
    I just bought both “From An Idea To” books for my son. The stories are so compelling, he hasn’t wanted to put them down. Also, the author breaks down business terms and concepts really well for children. She’s able to explain the stock market, net profits, endorsement deals etc. in such a way that a 10 year old can understand.I’m thrilled about this new series. Keep them coming!

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  3. LJ

    great for kids!
    I thought this was a great way to start to introduce some business knowledge to my kids. The topic was fun and engaging. My child liked to tell me the fun facts along the way! This is a great book and so glad we have this resource available to us!

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  4. Julie C

    Kids will be inspired!
    Kids will love this and the entire book series. Engaging, informative and fun!! I read the first two (this and Nike) cover to cover. Can’t wait for the next two to arrive this summer and I’m not even a kid.

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  5. B. Hamlin

    Business talk meets a kids book…
    It is a different concept for sure. The topics covered are both business and biographical but with a kid twist. We all enjoyed learning more about Walt Disney and his hard work to make the company become what it has become. There were some fun stories that related to the kids and also some good lessons for the takeaway. It was a bit odd that there were such deep topics in a book that looks so childish.We aren’t overly sure who would get the most out of this book. We are Disney family, so it was a good fit. I am not so sure that families that don’t love Disney would get as much out of it as we did. Give this a go as a transition from kids to big kids book if you are Disney family, if not I would suggest looking elsewhere.

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  6. Glo

    Loved it!! One of a kind!!
    We bought this immediately after finishing the”Nike” book by same author — we loved this one too! My kids couldn’t wait to read this. Just like the “Nike” book, the author made this business story extremely accessible and fun to read. We’ve never seen anything like this. Super book!

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  7. Amazon Customer

    Amazing book for kids!
    Loved this book! My 10yr old really enjoyed learning about the history of Disney! Very informative while keeping kids engaged!

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  8. Spencer R.

    A business adventure with a positive outcome!
    Successfully written for 8-12 year olds. We loved the fun facts throughout the book. There is something for everybody including tips for what it takes to run a successful business, the power of an idea, and importance of passion. This book truly inspires the next generation of entrepreneurs!

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    From an Idea to Disney: How Imagination Built a World of Magic
    From an Idea to Disney: How Imagination Built a World of Magic

    Original price was: $6.99.Current price is: $5.59.

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