The Sales Funnel Book v2.0: The Simple Plan To Multiply Your Business With Marketing Automation

Great information
Lots of great info that got me thinking about online and offline (real world) micro funnels. ‘Do you want fries with that?’ Micro funnels exist everywhere, I can now recognize them for what they are.

These principles don’t change. Learn them.
Some marketing books teach theories and leave you with a head full of potentially good ideas. Some marketing books are marketing books and don’t give actual steps to take other than to purchase the author’s products/services. But this book provides the principles and strategies for creating legit sales funnels. There are not a lot of how-to steps in it, which is fine because techniques change with the market and economy. Principles don’t change. Strategy doesn’t change too much, either. So, this book is worth every penny you spend on it IF you actually implement the concepts into your business or your clients’ businesses.

Exact recipe in easy steps to grow your sales 24/7 without brute force effort
Spot ON, Straight forward How-To instruction manual. Nathan Williams is one steely eye marketing master.I’ve been following him since his 2016 Linkedin post on “How to Market your Small Business” a procedural recipe which rivals Rachel Ray cookbook, Hayes or Chilton auto repair manual. As such we are in mid market now.In the first 28 pages Nathan covers more executable information than any book you can buy (says me an aerospace engineer, 17 year business owner, pilot, USMC veteran).Nathan takes you from Zero to more than anyone else knows in the room in under 100 pages. This is true leader work.Time is not wasted on theory, the content is an all meat Marketing Campaign Plan matching the strategy of Alexander the Great and logistics of the Macedonia army 327-323 BC (Jewish years 3436-3430, 2019 is jewish year 5778 which means you may be missing 3,400 years of knowledge). My point is these truths are timeless, Marketers call it “Evergreen”.While the authors point of view is slighted to B2C retail consumer sales which is self-discretionary purchase decision including small businesss – the instruction provided scales very well to B2B Account Based Marketing with only minor tuning such as adding “Channel” as first focus for unique conversational interests of B2B Reseller, B2B Corporate end user, Media Influencer, Industry Analyst, and B2B Executive Program Officer (Cxx or VP team leader), as also taught by Regis McKenna the marketing power behind the success of Apple, Microsoft and Cisco,The high impact focus recipe to close more is:Channel (interest) > Sources (access avenues) > Mediums (contact method) > Angles (story)Overall the explainations are clear cut like a mission briefing, direct, with exact execution steps clearly explained with wonderful efficiency of words. No time wasted on ramblings common in most business books.This jewel conveys the core steps to successfully implementing an inbound sales strategy. Macro (general) funnel brings prospects in the door. Micro (specific need) funnel gets the interest narrowed to a single actionable problem your target buyer wants to solve.One problem = One solution = One offer ready to close, if buyer need & prority matches the offer. If not cycle the prospect back into Macro (general) funnel to try on another specific problem-solution match according to buyers interest. This is called Pull marketing the choreographed ballet of high closing professional sales.Since strategy is an over used term I will clarify with the definition “as series of inter-dependent decisions to accomplish a major goal within available means”.Who should buy & read this book?1) The executive hiring marketing help,2) Business owner in mid-market or startup,3) Marketing professional launching their own agency,4) Sales person tired of cold calling or appt setting,5) Someone with products to sell and desire to make lots of money,6) Person desiring coaching and willing to apply the material,7) All solo entrepreneurs BEFORE doing anything with bank loans or Vulture investors , aka wolf in sheep clothing posing as Angel Investors.Nathan is the intelligence officer you need with great skill in directing What, Why, When, HOW and Where. This is robust detail is a solid foundation of critical thinking. Do this and success is eminent. Even if it takes you a few tuning rounds.If you cant hit the target with Nathan’s trajectory guidance the problem is not this book, you simply need to get more help to understand what he is teaching. He uses simple exsmples so nobody should get lost and very little trade jargon.5 stars for content and explainations is deserved. Beware of fake reviews on books that say “arrived on time” or “in good condition”. Real reviews have specific detail and this book is full of specific step by step detail. If it’s not enough for you then return it. I bet you will recognise the value in first hours and keep it. I encourage you to use it, apply it, make the pay off real.Semper fidelis,Dave CannonBest Selling Author, Innovator, Sr. Executive Bridging the 99,000 foot gap between Strategic Goals and Execution.PS: I make nothing off this endorsement but this book is so helpful I felt compelled to write the review. I use it to teach my team. Kudos to Nathan for sharing this information.

Thank you! Very interesting book! Straight to the point! I like it very much! It help me understand the funnel process. It help me optimize my thoughts regarding that type of sale system.

Very good teaching. But you could use any free open source email marketing solution with autoresponder to create your funnels.