The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital
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Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?
You don’t need venture funding, and you don’t need permission.
With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world’s leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today’s most successful founders.
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business’s success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
In this audiobook, you’ll find:
Questions and processes to take you from product-market fit to scale.New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.Pricing tactics, and the pitfalls to avoid.Real examples from software companies that are operating today.
Whether you’re a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Customers say
Customers find the book very thorough and practical, offering actionable steps. They say it’s clearly rooted in applicable experience and filled with nuggets of wisdom. Readers also describe the book as an easy read.
AI-generated from the text of customer reviews
13 reviews for The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital
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Asim Ghaffar –
The playbook that the SaaS founders must read
As someone passionate about startups, I can confidently say that “The SaaS Playbook” is the best book (out of 10) I’ve read this year. If you’re planning to build a SaaS startup, this book is an absolute must-read. While you may still want to consult other foundational texts like “The Startup Owner’s Manual” or “The Lean Startup,” “The SaaS Playbook” stands strong on its own or as a complement to these well-known guides. The book covers essential strategies and insights tailored specifically for SaaS businesses. It addresses critical aspects of building a SaaS startup, offering practical advice and actionable steps.Although some phrases may feel familiarâsuch as the idea that A players work with A players and that employees are like a sports team, not familyâ”The SaaS Playbook” remains an engaging and informative read. It combines tried-and-true wisdom with new perspectives, making it an invaluable resource for anyone serious about succeeding in the SaaS industry. Highly recommended!
divan sabin –
Rich in information
If you want to start up a SaaS you absolutely have to read this book and benefit from the experience of other competent startup founders. Maybe you can avoid making some fatal mistakes by reading it. Good luck!
Hayden L. –
Solid Book with Solid Advice
The details are very valuable. First ~20% of the book is story fluff, but the rest is very valuable. It’s worth a read if you’re looking to scale a medium/large SAAS business.
Thelonious –
Pithy, clear and no b.s.
I’ve been following Rob’s W.’s podcast for many years, just waiting for the courage and timing to start my own SAAS. I finally jumped in late last year and over the last 6+ months, I’m finally ready to go to market. I heard about this book from his podcast; crammed it; and immediately started applying the wisdom. Some great nuggets of knowledge are included, particularly around pricing, metrics, and mindset that stood out the most. My only critique is that It’s a bit light on the “how” when it comes to marketing and lead gen, but there are tons of specific books for that already.Highly recommended + his private slack group if you are thinking about or already doing your own bootstrapped venture.
Rickie Richey –
Give it to your team
Good read. I gave it to my team also. They need to understand also. You can’t do it alone. Thanks
Tim –
Incredible value for effort
Non-technical, aspiring entrepreneur – this book give the technical guidance I needed to have the confidence to begin building my own application on nights / weekends. I expect to launch my first product later this year and this book gives me the confidence to handle all of the unknowns when launching a product – how do I price to drive user growth while maximizing revenues? How do I measure my sales / marketing effectiveness, etc. Rob provides a mountain of value in his podcast and this book is a great distillation of the how-to I needed to build the courage (and skills) to drive my own business. Thank you so much Rob for everything you do!
Fabs –
Clear and direct
Great reference for Saas where venture funding is not desirable or not mature enough.
Davin –
The SaaS Playbook is simply the best âHow toâ start-up SaaS resource both on the shelf and online
I originally acquired this book (audio version) through the Authorâs kick-starter campaign and for full disclosure, Iâve also attended the Authorâs in-person event (MicroConF). However, I decided to purchase a 2nd copy, this time a paperback, so I could have it at arms-length for reference.Rob Walling has knocked it out of the park. The SaaS Playbook is simply the best âHow toâ start-up SaaS resource both on the shelf and online. With 3 SaaS start-ups already under my belt, spanning 2 decades of experience, Rob has hit all the nails on the head. He has managed to eloquently distill all the timeless wisdom, furnish no-nonsense advice on how to side-step the typical bear traps, and espouse modern-day best practices for launching and growing your SaaS start-up.However, what I love most about Robâs book, is the practical, down-to-earth sensible advice he peppers on each and every page throughout his book. He is also not afraid to go where others donât and has a dedicated chapter devoted to an Entrepreneurâs most important and valuable asset, his âMindsetâ.There is a lot of noise in âstart-up landâ, but Robâs voice is definitely one of the few you should listen to. The SaaS playbook speaks volumes, and it should be on everyday rotation on your playlist. It is certainly on mine â 5 stars from me!!
Matthew Kwiatkowski –
Rob has really put together a fantastic resource and community around this work. This book is a must-read for all entrepreneurs and wannapreneurs.
Fx715 –
Voy al 60% y cada página es oro. No hay paja literalmente. Cuando lo termine complementaré mi comentario. Este libro ha puesto la vara muy alta para otros en su categorÃa (SaaS). Los que lo calificaron con menos de 5 estrellas es porque son expertos en el tema y ya están familiarizados con ciertos conceptos. Este libro, desde su tÃtulo nos deja ver que aborda la SaaS desde el enfoque estratégico y no técnico. Desde un enfoque de administración y creación de una empresa desde su estructura. Repito, los que lo calificaron con menos de 5 estrellas necesitan profundizar y/o capacitarse en temas especÃficos. En mi caso, soy una persona con altos conocimientos empresariales con interés de crear un negocio de SaaS. No conozco la parte técnica del negocio y estoy convencido de que no es necesario ser un experto para hacerlo. Este libro da excelentes consejos en ese caso. Muchas personas piensan que el camino para tener una empresa exitosa es prepararse cada vez más en la parte técnica asumiendo que automáticamente saben esteucturar una empresa, lo cual es una tra.pa y este libro lo aborda. Felicidades al autor. Excelente trabajo.
Jacob –
Really expensive.
Fabien Raynaud –
Un très bon recueil de conseils pour tous les entrepreneurs qui veulent construire une startup basée sur un modèle SaaS (Cloud, Software as a Service). L’auteur partage ses meilleurs conseils pour savoir comment adresser les besoins de son marché, trouver le bon prix et le bon marketing. Il détaille ensuite l’organisation et l’équipe à construire, avant de passer en revue les quelques métriques phares de ce domaine. Le livre se conclue par l’état d’esprit à avoir pour réussir dans ce secteur.Même si beaucoup de ces conseils sont aussi valables hors du domaine du SaaS, ce livre pourra aider les futurs entrepreneurs pour savoir comment bien démarrer leur projet.A vous de lire maintenantâ¦
easy4U e.U. –
This book uses a lot of abbreviations. They are all explained the first time they pop up. If you are not already familiar with them then write them down somewhere. They will be used later througout the book to a point where an abbreviation pops up ever other sentence or even more. Without knowing the meaning or at least having a fast way of looking it up, the book becomes more or less unreadable.