Social Media Marketing Workbook: How to Use Social Media for Business (2024 Marketing – Social Media, SEO, & Online Ads Books)
Original price was: $45.99.$41.39Current price is: $41.39.
Price: $45.99 - $41.39
(as of Oct 04, 2024 21:15:44 UTC – Details)
2024 EDITION – Social Media Marketing 2024
– 2024 Fully Updated
– 2024 New Chapter on Digital Marketing
– 2024 Update on TikTok, Recommendation Engines, and AI
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Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.Updated – Fully updated for 2024, including the concepts of “Recommendation Engines” vs. “Traditional” social media.Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest.Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise on Social Media Platforms without losing moneyWatch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!The #1 Bestselling Book on Social Media Marketing for Your BusinessJason McDonald – written by a successful practitioner of Social Media MarketingStanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshopsGot Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
TABLE OF CONTENTS
Preface – how this book works. How to access the free PDF, companion worksheets and social media marketing tools.Marketing Basics – Marketing is ‘building a brand’ to ‘ sell more stuff.’Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.Facebook (Organic) – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups.Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.X (Twitter) – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.TikTok – the new kid on the block and how to use TikTok for B2C marketing.Pinterest – Pin it to win it on PinterestEmail Marketing – the Rodney Dangerfield of social media marketingEpilogue – how to stay “up to date” with everything new in social media marketing.Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
ASIN : B0CPXNNHSM
Publisher : Independently published (December 9, 2023)
Language : English
Paperback : 493 pages
ISBN-13 : 979-8871228586
Item Weight : 3.07 pounds
Dimensions : 8.5 x 1.12 x 11 inches
Customers say
Customers find the book amazingly informative and useful for intermediate marketers. They say it does a great job of explaining everything and outlining strategies for each of the major social media channels. Readers appreciate the content links to dozens of resources to improve your social media presence. They say it’s well worth the modest price and worth its weight in gold. Customers also find the narrative style fun and entertaining. They mention the book is up-to-date.
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9 reviews for Social Media Marketing Workbook: How to Use Social Media for Business (2024 Marketing – Social Media, SEO, & Online Ads Books)
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Original price was: $45.99.$41.39Current price is: $41.39.
Kelli S. –
Social Media Bible!
This book is an absolute must for anyone using social media for marketing! It includes basic principles for those brand new to social media as well as a number of helpful strategies to understand your market and competitors to be more successful. By purchasing the book, you also receive codes to quite a few helpful online resources that compliment the book. It was well worth the money! I also purchased his book related to SEO.
jld2 –
Comprehensive and Not boring!
Wow. Just wow. This book is comprehensive! I have a small online business and I needed to read this book. Funnily, I didn’t actually want to because I despise social media and hate that I have to be a part of it to be successful with my business in this world. Plus, I’ve taken a couple courses here and there and it’s always so boring. This book though, well, the author has a sense of humor which is thoroughly appreciated and makes the book so much easier to read.Do yourself a favor, also, and download the PDF version! It has clickable links, worksheets, and so much more than just the kindle version. The interactiveness of it also makes the whole experience engaging. Not quite fun, but definitly not as dry and boring as I anticipated. There is a link to register the book and when you do, then you can download a ton of more resources than just what the book has. Totally worth it.The book starts out with an extensive explanation of what social media is, how it works, and the various ways to interact. In fact, this book is great for folks who don’t have experience with the different social media channels as it takes you through all the steps of setting up your sites and managing the settings. I kinda thought I knew all about social media since I’ve been using it for so long, however, Jason had some ways of looking at it that opened my eyes to new ways of interacting. The only thing that was missing for me was which channels work best and which ones I should use more. The book does a great job of explaining everything, however, with so many options it’s easy to throw money away trying them all (like all the promotional options with facebook) and not getting much in return. I would have liked to hear which facebook promo option is best and why.
Kellylynn –
If you know nothing about using social media for your business, this is the book to read
I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform.Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven’t done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page.The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs.All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.
Kristy M –
I am very impressed!
I ordered this book back in June and wish I had dug in to it sooner! I’m 75 pages in, not fully into the meat of the content” and the highlighter is getting a work out from with all of my notes, tasks, and go-back-to read agains. The availability of additional assets makes this book a must have, no matter your level of expertise on Social Media.
Peter Farkas –
The book is giving a useful overview but there are a lot of inconsistencies. There is a “to-do list” at the beginning of each chapter that roughly outlines the remaining content. But in the “checklist” at the end of the chapter, the order and selection of bullet points are different. And the downloadable worksheets contain yet another order and selection of topics. Yeah, let the reader clean it up!
Tracey –
Gave this as a (requested) gift.No complaints, so I think it was well received.
Mrs.King –
Having my own small business, I’ve bought many social media marketing books over the years. This one is by far the best! You can tell that the author really wants you to get the most out of the book, as not only do you receive the paperback when you select that option, but within the first chapter you are also given a link to register your book and gain access to hundreds of freebies! It’s easy to register, and that opens access to a free ecopy of the book (I’m glad that I bought the paperback for easy reference, but the ebook is easier to work through as the links are then active), plus a large library of worksheets to apply your own business to the new methods that you’ve learnt, plus numerous links to social media marketing tools online that I’d never come across before but which are invaluable. I hesitated when buying this book because it was more expensive than other books on the same subject that I’d previously bought, but having only reached Chapter 3 so far and already have got far more from it than any other social media marketing book that I’ve bought before, I’m very happy to say that I was wrong for hesitating.
RICHARD –
Good book, Well explained. Helps in saving cost.
Dario Rizzo –
Fornisce delle ottime basi di conoscenza sull’utilizzo ottimale dei social network soprattutto per quanto riguarda la profilazione. Utilissimo il toolkit.