Sales & Marketing Alignment: Break Down Silos, Get Unstuck and Succeed as a Team!

Get Your Teams Aligned and Get In The Fast-Lane of Growth and Profitability!
It’s a mistake that millions of companies make, and it’s hurting them. Maybe your company is one of them. Suppose your marketing department and sales departments are siloed or walled off from one another. In that case, you’re stuck in a rut and losing millions of dollars in potential revenue to misaligned objectives, poor communications, turf wars, poor worker morale, and employee turnover. Full and proper alignment of your marketing and sales departments is vital to your company’s success. Without this alignment, you’re losing money, and you may even lose your business. But, it doesn’t have to be this way. There’s a solution, and it’s for every company that wants a blueprint for success.How does a business align these two crucial departments (marketing and sales) and create a winning synergy? Marketing, sales, digital experts, and popular business writers Karl Becker and Thomas Young have the answers and alignment strategies. Align your two essential profit centers and departments and transform them into a unified, highly-motivated team that creates profitability and growth. In this excellent and informative book, you’ll learn the successful strategies, actionable steps (including worksheets) you can start using immediately, and the ways to develop an aligned sales and marketing powerhouse.You can’t afford to continue to do things the old way. Silos are over; integration and alignment are the new, data-driven, and proven strategies to ensure business success. There’s a new, better way of doing things, and your organization is ready for a positive transformation and realignment.“Sales & Marketing Alignment” belongs on and in every CEO’s, marketing director’s, sales director’s, and MBA professor’s desk, boardroom, and classroom. This outstanding book is available in paperback and Kindle format and belongs on your reading list now and in the employee business books library. Using these lessons and strategies, you’re on your way to harmonious, aligned relationships between your sales and marketing departments and executing a proven blueprint for growth, success, and more excellent worker morale.Don’t wait; buy this book today and get in the fast lane to interdepartmental alignment, profitability, and growth.

Authoritative and comprehensive
This is a great manual for people who manage and own small businesses to marketing and selling in a way that isn’t all-over-the-place. As someone who writes a lot of copy, I found the chapter about features vs. benefits to be the most helpful. It can be really easy to mix those up, and that chapter helped me get clearer on the difference.

Helpful!
Helpful for designing marketing funnels for my business and clients.

A game changer for unlocking revenue
This book addresses one of biggest opportunities in businesses across all industries – the opportunity cost of not having a fully aligned revenue org. Whether you realize it or not, the amount of time, cost, and potential revenue that is sitting right there just waiting to be uncovered is huge and this book provides a practical step by step guide to do achieve just that. I can speak from direct experience that the frameworks in this book 100% work and have the ability to unlock an immense amount of value in your company. Wherever your are an owner or manager you can separate yourself from your peers and/or competitor’s by leveraging this book.