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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Original price was: $32.00.Current price is: $27.76.

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Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.

Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business – large or small, regardless of history or industry – that wants to generate more growth and value. By reading this book you will find:

Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.

An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service – Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Publisher ‏ : ‎ Wiley; 1st edition (April 26, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1119871115
ISBN-13 ‏ : ‎ 978-1119871118
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.3 x 1.3 x 9.1 inches

11 reviews for Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

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    Betty

    Best business book I’ve read in the past several years
    I found it to be incredibly insightful and immediately applicable to the challenges I face driving revenue. It provides a clear recipe for success – it spells out specific ways to connect the tools in my business into a growth engine. Really helped me understand how I can work better with the other departments in marketing, customer success and product to grow the business. It provides a vocabulary for communicating what I do in my job to grow the business and create financial value.The future of selling is about connecting the dots across your systems, organizations, and selling teams so they all focus on the customer. The book applies the notion of incremental process improvement used successfully in every other endeavor to selling. It spells out specific ways that you can make small improvements that can make a big impact without huge change management. It states what should be obvious – growing revenue is a science, requires many different skills and importantly is a team sport. Very thorough but mostly very practical and easy to apply.Revenue Operations is essential reading for anyone who wants a career in marketing or sales. Whether you want to be a CMO, CRO or in roles like sales enablement and operations, you need to read this book.

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    Michael G. Marchand

    Revenue as a process
    Great book with how to modules, maturity models and clear case studies. If you are struggling with growth, this is a must a read

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    CL

    Emerging Discipline Every Business Needs
    Really appreciated the applicability of this book to my business. This book opened up my mind to real practical ideas of how to design a successful business model around the revenue stack.

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    A. M. Tooker

    Marketing and sales alignment solved!
    The book really cracks the code on decades of debate around sales and marketing alignment and how to truly leverage front line sales staff.

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    J S Klanac

    The Revenue Operations Bible
    The book is Lila Swiss Army knife for the brain – packed with razor sharpe insights that’ll whip you into intellectual shape. Logic and wit holds hands with making it a prime go-to reference treasure trove.

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    Tom O’Brien

    Insightful and immediately applicable
    Revenue Operations is best business book I have read in the past decade, and it will change the way my team runs sales and marketing. In fact, I would go so far as saying that this is essential reading for anyone who wants a career in marketing or sales. This book breaks through the clutter and confusion surrounding sales and marketing technology and really helped me really understand how to use technology to grow my business. Specifically, the book focuses on how to connect the dots across systems, organizations, and selling teams so they all focus on the customer.As a CEO with a background in engineering, I like that the book applies systems thinking to the complex problem of growing a business in today’s environment. States what should be obvious: Growing a business is a science, it requires many different skills – not just branding or sales, and it is a team sport.I highly recommend this book.

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    David J. Brunner

    Essential digital-first, systems thinking guide for accelerating business growth
    How to overcome the disconnect between “archaic twentieth-century management tools” developed for siloed, pre-digital organizations and the needs of the cloud-first, post-pandemic era where revenue-driving teams are becoming ever more “distributed, digital, data driven, and dynamic”?This is an extremely thorough and well-researched review of the problem and the building blocks of the solution. Crucially, “leading a revenue team in the twenty-first century is more about managing selling systems and less about managing salespeople. As selling has become more digital, it has also become more capital intensive.” This reality collides head-on with traditional approaches to capital budgeting, that are severely biased toward short-term actions. Only strong senior executive leadership and systems thinking can overcome the challenge, by breaking down the siloes and investing in the technologies and processes that provide the foundations for growth.Revenue Operations is a comprehensive and practical guide to this new and formidably challenging business environment where “every action and activity is centered around customer data”.

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    Frank F.

    Informed, practical, refined approach to engineering revenue growth
    Revenue Operations provides a practical blueprint on organizing a business’s growth functions to drive consumer demand. Drawing upon the latest cross-discipline knowledge, it summarizes the key technological, economic, and cultural changes that have led to disarray in revenue generation efforts within so many organizations. Following the suggestions given, marketing, sales, and service functions can come together to overcome role ambiguity and adopt a ‘common language’. The result is a consistent, repeatable, automated (but still human) approach to sales generation that scales sustainably over time.Given the direct relationship between revenue growth and firm value, this is one of the most critical areas for CEOs and business owners to concentrate attention. Regardless of role or title, Revenue Operations should be on the reading list of all executives with growth responsibilities.

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    Henrique da Rocha Gomes

    This was the first book I read that gave in depth examples insights in Revenue Operations, building a solid framework that can be applied in many business situations. I will definitely use it to help solving a lot of my current job growth performance gaps.

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    ana

    Muy buen libro. Tal cez falta algo de teoria; pero no lo he acabado aun asi que tal vez la encuentre más adelante

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    MC

    This book is providing a framework for any organisation willing to adopt (or improve) Revenue Operations as a scalable and sustainable way to generate growth.The Rev Ops narrative is currently led by hyped marketing content and egotistic self proclaimed experts. Stack overload, failed processes and poor execution are increasingly common.It’s great to finally have a comprehensive book written with intellectual standards.This book helped me a lot in my current role and it’s worth 1000 times the price I paid.VCs should hand a copy to CEOs, CMOs and founders before it’s too late…

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    Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
    Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

    Original price was: $32.00.Current price is: $27.76.

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