Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Best business book I’ve read in the past several years
I found it to be incredibly insightful and immediately applicable to the challenges I face driving revenue. It provides a clear recipe for success – it spells out specific ways to connect the tools in my business into a growth engine. Really helped me understand how I can work better with the other departments in marketing, customer success and product to grow the business. It provides a vocabulary for communicating what I do in my job to grow the business and create financial value.The future of selling is about connecting the dots across your systems, organizations, and selling teams so they all focus on the customer. The book applies the notion of incremental process improvement used successfully in every other endeavor to selling. It spells out specific ways that you can make small improvements that can make a big impact without huge change management. It states what should be obvious – growing revenue is a science, requires many different skills and importantly is a team sport. Very thorough but mostly very practical and easy to apply.Revenue Operations is essential reading for anyone who wants a career in marketing or sales. Whether you want to be a CMO, CRO or in roles like sales enablement and operations, you need to read this book.

Emerging Discipline Every Business Needs
Really appreciated the applicability of this book to my business. This book opened up my mind to real practical ideas of how to design a successful business model around the revenue stack.

The Revenue Operations Bible
The book is Lila Swiss Army knife for the brain – packed with razor sharpe insights that’ll whip you into intellectual shape. Logic and wit holds hands with making it a prime go-to reference treasure trove.

Essential digital-first, systems thinking guide for accelerating business growth
How to overcome the disconnect between “archaic twentieth-century management tools” developed for siloed, pre-digital organizations and the needs of the cloud-first, post-pandemic era where revenue-driving teams are becoming ever more “distributed, digital, data driven, and dynamic”?This is an extremely thorough and well-researched review of the problem and the building blocks of the solution. Crucially, “leading a revenue team in the twenty-first century is more about managing selling systems and less about managing salespeople. As selling has become more digital, it has also become more capital intensive.” This reality collides head-on with traditional approaches to capital budgeting, that are severely biased toward short-term actions. Only strong senior executive leadership and systems thinking can overcome the challenge, by breaking down the siloes and investing in the technologies and processes that provide the foundations for growth.Revenue Operations is a comprehensive and practical guide to this new and formidably challenging business environment where “every action and activity is centered around customer data”.

This was the first book I read that gave in depth examples insights in Revenue Operations, building a solid framework that can be applied in many business situations. I will definitely use it to help solving a lot of my current job growth performance gaps.

This book is providing a framework for any organisation willing to adopt (or improve) Revenue Operations as a scalable and sustainable way to generate growth.The Rev Ops narrative is currently led by hyped marketing content and egotistic self proclaimed experts. Stack overload, failed processes and poor execution are increasingly common.It’s great to finally have a comprehensive book written with intellectual standards.This book helped me a lot in my current role and it’s worth 1000 times the price I paid.VCs should hand a copy to CEOs, CMOs and founders before it’s too late…