Price To Scale: Practical Pricing For Your High Growth SaaS Startup (2nd edition)
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(as of Oct 26, 2024 15:31:57 UTC – Details)
This is the 2nd edition of Price To Scale, co-authored with Jan Pasternak, ex-Head of Pricing at companies like Zoom, DocuSign, and Squarespace. The authors also co-teach this course: https://maven.com/saasy/monetization
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★★★★★ Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more.
★★★★★ New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.
★★★★★ New chapters on nuances with Usage Based Pricing, Oragnizational Alignment, Pricing For Inflation & Churn, Deal Desk and more.
★★★★★ “‘Price To Scale’ is an absolute nominee for a title of ‘mini-bible on pricing’” – Kirill Chabanov, COO at Aqua Cloud
Chances are that you are leaving money on the table. Based on research by Bessemer Ventures and OpenView Venture Partners, a single pricing project can often have a 12% to 80% increase in revenue.
Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science: Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a 5-step framework for pricing transformation for any software company from seed stage through post-IPO companies.
In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more.
The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:
1. Goals & Segments: What is your GTM strategy? What are your target segments & ICP?
★ Learn why crisply defined segmentation and ICPs are pivotal in a well design pricing model.
2. Packaging: What will be your product ‘offers’/’packages’?
★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product’s features.
3. Pricing Metric: Which metric or set of metrics will drive your core pricing model?
★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection
4. Pricing Structure: How will you structure your pricing model?
★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.
5. Price Point: What specific price point will you charge?
★ Learn five different methods to hone in on the right price point for your product.
Finally, the book includes nine in-depth case studies from Silicon Valley’s top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more.
Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including:
Moving from perpetual licensing to subscription pricingRevamping product packaging for maximum growthSwitching the key SaaS pricing metricPricing design in a high cost/unit environmentRecommended ways to structure pricing projects
ASIN : B0DK63VFCL
Publication date : October 22, 2024
Language : English
File size : 10530 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 377 pages
1 review for Price To Scale: Practical Pricing For Your High Growth SaaS Startup (2nd edition)
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K Johnston –
Great pricing overview and helpful tools
Great summary of core pricing principles and strategies. More importantly with tactical tools that are easy to follow.