Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

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Make more money and close more deals with outbound sales strategies that really work.

There are a lot of sales books out there, and most of them are written by ‘gurus’ on what they think works, and not by practitioners who know what works.

Outbound Sales is the first and only data-backed, practical, and complete guide to selling like the best companies in the world, written by real sales experts who analyzed outbound sales data from over 300,000 businesses using Apollo.io. Outbound Sales contains information you cannot get anywhere else.

The data is clear: ‘traditional’ sales techniques don’t work well anymore. Blasting thousands of leads with badly templated emails is a recipe for disaster, yet most salespeople and business leaders are still running these outdated playbooks, costing themselves a fortune in the process.

Over 9 chapters, Joshua Garrison lays out how to stand out from the crowd and master outbound sales in a way that’s engaging, easy to follow, and straightforward to implement, no matter your experience or skill level.

Learn how to avoid the pitfalls that ruin most outbound sales teams and set yourself up for success by running a people-centric playbook across multiple channels.

In this book, you’ll find:

Cold email copywriting tactics that the best salespeople use to get replies20+ Sales sequence examples, email templates, and scriptsCold email deliverability checklist to keep your emails out of spamA prospecting prioritization method that can product 47% more meetingsThe 5-step cold calling framework that leads to good conversations and meetingsA voicemail tactic to increase callbacks by 25%A practice routine for getting over cold call anxiety and becoming great on the phoneThe 3 R’s of objection handling and how to turn skepticism into enthusiasmSocial Selling 101: how to turn LinkedIn into a source of new businessTarget benchmarks for email, cold calling, LinkedIn, and conversion

Whether you’re just starting or scaling up, an entrepreneur, sales rep, or sales leader — this book equips you to thrive in today’s competitive market and get more high-value leads for your business.

ASIN ‏ : ‎ B0DHJ7VWJ9
Publisher ‏ : ‎ Apollo.io (October 1, 2024)
Publication date ‏ : ‎ October 1, 2024
Language ‏ : ‎ English
File size ‏ : ‎ 8928 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 216 pages

1 review for Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

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  1. James A. O’Sullivan

    Great sales book; a fun, easy read that is densely packed w/ insights relevant to selling in 2024.
    I went in slightly cynical about new sales books. After you read so many – you start to assume all new sales books are just regurgitated stuff. (most of them are.) usually folks just put their own spin on it – putting it in their voice, needlessly making things complex or inserting new words they made up to make it feel differently.last few years i had almost exclusively read sales books from the 1940s-1970s. (its the sales book version of being a vinyl snob.)but this one was alot of fun – and it felt easy to read. there was no needless complexity, never too much opinion vs. tactics, etc. Really lovely!

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    Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more
    Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

    $7.99

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