No BS Direct Marketing: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
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(as of Nov 04, 2024 21:35:07 UTC – Details)
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants – all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in “ordinary” businesses including retail stores, restaurants, and sales.
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Customers find the book’s marketing ideas and stories good, great, and inspiring. They also appreciate the author’s writing style, which is concise, persuasive, and entertaining.
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13 reviews for No BS Direct Marketing: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
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Dynamic Distraction –
Wow.
I cannot believe this book has only 100 reviews. Direct marketing will change my business. Itâs funny Iâve read so many books and am a fan of Russel Brunson from click funnels and he always talks about how if product gives value to a customer theyâll come back and purchase more… I have 5 other Dan Kennedy books in my cart right now. Dan is the OG. I love learning from someone whoâs older – also applying non digital marketing techniques to the digital world. Pure genius. Ask for the sale, because you donât have the funds of a big Corp to lend out your ad spend on views and impressions. FIRE! Thank you Dan – youâre the man 🙂
Amazon Customer –
Another Great Book in the B S Book Series
Dan Kennedy’s books are just what the titles say, ” No B S”. I can’t enough of them. I am glad that I finally started to read his books after all these years.
Cecilia Rowe –
Another great Kennedy book!
Dan Kennedy never fails to enlighten and entertain with his writing style! Love all his books and that he really knows his stuff.
Amazon Customer –
Love the Ideas in this book!
I ordered this book on a whim, and I’m glad I did. So far, out of all the Dan Kennedy books I have, this one gave me the biggest push towards getting new clients for my business. The only thing I didn’t like was that it didn’t go into specific “how to’s” of implementing these ideas… that’s why I bought Magnetic Marketing… but it really opened my eyes to a lot of things I could do to bring in the money.Love love love it!
Coach D –
This absolutely makes sense
Dan simplifies the process extremely well.Sometimes the obvious escapes us all and this book brings it all into focus.I will be reading more of Dan’s books.
Sandra R. –
Knowledge
Great book. I loved to read it and learned so much. Really motivated me, too.Highly recommend to read it.
Mark Barron –
Must have book for small business owners!
You can pay thousands for Dan Kennedy tools (and it is worth it) or you can buy his itty bitty books and learn the same important information! If you are a struggling business owner, then you need this book, and then build a library that you use of all of Dan’s books. Read and implement, you won’t be sorry!Mark Barron[…]
William McPeck –
Not His Best But Worth Reading
Wow. This book kept me so engaged I completed it in two sittings within a 24 hour period. This is the fourth book in the No B.S. series I have read. While it is not his best, I still think the book is worth reading.This book is about how all types of businesses can use direct marketing as one of their marketing strategies. The book is divided into three sections, The Foundation, Case Studies and Resources.In typical no B.S. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business. The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author’s direct marketing system.If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.I got several great ideas from reading this book. I am glad I read it and I bet you will be too.
Bob C. –
Un libro fantastico che mi ha consigliato un amicoDa leggere per forzaDr.Roberto Checchi
Aaspirations Publishing –
Since I have read (devoured is a better term) most of the books in the series, some of it was a repeat. I did not find industry specific info as I had hoped, but one chapter more than made up for buying this book.It all comes down to how much you can adapt and implement for your business. The key word being ‘implement’. I am a fan and gung ho about applying the info I have learnt. One thing is for certain, it has changed my thinking forever. Read all the books as well as Michael Gerber and Chet Holmes if you are an entrepreneur.Hope my review helps. Thanks for reading.
Prof Colin Turner –
What Dan tells you is how it really is – there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan’s no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin TurnerSwimming with Piranha Makes You Hungry
David Fitzmaurice –
One of Dan’s best books. Very easy to read and full of knowledge
Daniel –
Good luck to you. Investing on yourself, your skills and business is never a bad decision especially at the price of a book. Donât ever other think it.