Marketing 6.0: The Future Is Immersive
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(as of Nov 18, 2024 22:35:15 UTC – Details)
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
6 reviews for Marketing 6.0: The Future Is Immersive
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Amazon Customer –
buena actualización de os temas de. mkkt
Cosos interesante y actuales
Eduarda Guidugli –
Kotler é um dos gurus da administração/marketing que sabe realmente do que está falando. Esse livro é só mais uma prova disso. Dentro da evolução do Marketing, o 6.0 chega com força e as empresas/profissionais de marketing precisam estar preparados.Comprei pelo Kindle. Não posso falar da versão fÃsica, mas foi uma excelente aquisição
Ahmad Al Helly –
ÙÙأس٠اÙÙتاب ٠طبÙع أبÙض ÙأسÙد غÙر أصÙÙ
Amazon Customer –
The only soothing part is the name they have put on top of the Cover – Phillip Kotler.Rest is all available using Google Search Engine.Not worth spending 2000 Rs.
Joern –
Kotler is still THE name in marketing. His books were already the marketing bibles when I was studying for my MBA in 2005. My expectations were naturally high when I purchased this book. However, I was a bit disappointed by the content of this latest edition which is rather basic. The book doesn’t have 400+ pages either like many of his previous works but just short of 250. I assume that Prof. Kotler does not really write much of his latest books himself anymore and the gentlemen he collaborated with on this one do not seem to have an academic background. It’s a pretty basic book for old-school practitioners who have never heard of virtual realities augmented realities or Web3.
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