Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide―From Presentations and Promotions to Communicating and Closing
$22.00
Price: $22.00
(as of Oct 05, 2024 19:11:05 UTC – Details)
How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?
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Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do―and what to avoid―in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
“As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.”
―Gil A. Cardon, Convention Manager, Japan National Tourism Organization
“Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.”
―Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration
“Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!”
―Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense
From the brand
As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.
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ASIN : 0071714049
Publisher : McGraw Hill; 1st edition (November 15, 2011)
Language : English
Paperback : 304 pages
ISBN-10 : 9780071714044
ISBN-13 : 978-0071714044
Item Weight : 2.31 pounds
Dimensions : 6 x 0.74 x 9 inches
Customers say
Customers find the book has useful information, is practical, and complete. They say it saves them a lot of research. Opinions are mixed on the value for money, with some finding it worth the purchase and fun to read, while others say it’s a total waste of money.
AI-generated from the text of customer reviews
12 reviews for Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide―From Presentations and Promotions to Communicating and Closing
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Pamela, SoCal –
A must read for internal travelers
I first learned of this book’s predecessor “Kiss, Bow or Shake Hands” when I was teaching a business class on diversity. I recently came across this Marketing version and purchased it for my husband to prepare for some business trips to Italy and Brazil. Each country profile is interesting and informative. My husband and I now use it every time we prepare for leisure or business travel around the world. Highly recommend!
Mrs. Geek –
A MUST Have
As a certified etiquette trainer, I have always had the Kiss, Bow, or Shake Hands series in my “tool box” as a reference. Terri Morrison’s latest book is a joy to me because it is a MUST have for those traveling to other countries and having to sell, buy, or close deals.The structure is easy to follow. The information is critical.Love this book!!
Perry C Barnett –
Very Good for International Business
This book has been very helpful in identifying cultural differences and ways to initiate conversation. It is a basic level book that covers most countries that I would encounter. I would recommend it for anyone beginning international relationships.
Jaunts –
Good basis, but use common sense as well
Doesn’t apply to all situations. To put in perspective, read the chapter on your own country. Then assume it has about the same accuracy for other countries. A significant portion of business negotiations are based on the personality of the other party. Keep that in mind.
theOCjeremy –
Slightly outdated – need a newer version!
It’s a little outdated at this point and doesn’t cover some of the countries that are attracting business travel in today’s day and age (e.g. Vietnam). I would like another edition that’s slightly more updated but otherwise the content that is here is very complete.
tikosmi –
great multi-cultural biz ref
Super reference for anyone doing international business, and even college and high school students. Useful, actionable information from the authors!
M. G. Puziak –
Good reference
This is an excellent reference; however, it did not cover the subject in exactly the way I was looking for since I was looking for a less scholarly, more populist sort of work.
Amazon Customer –
Practical and worth the purchase.
Very practical guide and tips to doing business in non-US countries. The book saves me a lot of research.
Elena –
Bien estructurado, datos interesantes.Un poco desactualizado a veces. Habla de pocos paÃses.
epinoa –
British business people need to desperately read this. They haven’t got a clue how to talk to overseas business people.
Fabienne Le Parc –
De bons conseils pour s’adapter aux différentes cultures. J’utilise ce livre pour établir des contenus de cours sur les relations interculturelles.
Aleksandar Stojanovic –
Wer global business macht – speziell in MarComs – sollte sich darüber bewusst sein, auf welche kulturellen Eigenarten er trifft. Ich hätte es mir einfacher machen können, wenn ich das Buch früher gelesen hätte…