Influence, New and Expanded: The Psychology of Persuasion
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Customers say
Customers find the book insightful, informative, and valuable. They describe it as a good read and a must-read for almost anyone. Readers also say the book is well-written and thought-provoking.
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13 reviews for Influence, New and Expanded: The Psychology of Persuasion
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C. Critchfield –
A Fantastic Read for Insight
I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the “click whirr” subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people “tick” in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious “click whirr” autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that’s when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It’s a fascinating book from a psychology and sociology aspect, but also a very useful and functional “training manual” to prep you to see beyond the sales pitches and protect yourself.
john anderson –
An essential book to read
I have bought and read most editions of this book from when it was first published. It is authoritative. The writer is the world authority. It is well written with excellent case studies and examples that assist you to use what he is teaching. Each new edition seems to have even more and better case studies and examples. I strongly recommend this book.
Not Public –
Full of so much helpful information
I really enjoyed listening to this book and learned so much great information. I may listen again to remember, then a third time to master the subject. I had an enjoyable time learning from the author. Robert B. Cialdini is now one of my favorite authors that I follow. I hope to read/listen to more of his great books. Thank you for sharing your creativity.
ap –
A Fantastic Book with Lot of Information. A must add to any professional development library!!!
This i really a fantastic book. I came across it by way of another book I was reading. There’s great information on to influence as well as how we’ve all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author’s personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it’s customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.
Ptrizzle –
Insightful Read
Excellent mix of the science and scenarios around the topic of Influence and Persuasion. The stories told offer a good mix of lab experiments combined with field observations. The 2nd to last to chapters felt tedious but overall this book was a funny and informative read. Great as a book on Selling.
Matthew Jackson –
Amazing Read
Outstanding Book, it covers alot of lie situational psychology from buying items to relationships. Gives the reader an interest world view on psychological emotions have on your life.
Gilbert Stefanus –
Thanks for the knowledge
This book teach a lot of valuable lessons, those who work in sales or even those who are not are able to learn something
steve –
A good read
This is a good read…see how every marketer out there is playing you. Most of us know a lot of this stuff, but the author opened up my eyes to a few things.Geez – here I thought they were just trying to help me…
NadraPM –
The book presented the different levers of influence well, with clear explanations and plenty of examples to clarify as well as provide evidence to the power of each lever. Combine that with a author whoâs never afraid to throw in a fun comment here in there and you have a book thatâs equal parts informative and fun.
Fabio Paiva –
Every page we find valuable insights.
Oscar N –
Buen libro
Punpun –
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Belmodany –
Shipping was fast and book arrived safely. It’s a fantastic read that everyone should read at least once!