How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
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Want to Entice More Web Visitors to Buy From You?
Are you umming and ahhing about what to write on your home page? And you’re struggling to decide what should go on your about page?
How to Write Seductive Web Copy takes the stress out of your copywriting. This practical book takes you through a step-by-step process to write your own website texts.
You can use this guide to write copy for your new website or to update existing web copy.
This book doesn’t just tell you how to write, it also helps you decide what to write. It has been described as probably the most practical guide you can find about writing web copy.
A 6-Step Process for Writing Persuasive Web Copy
Take a structured approach to writing your web copy; and ensure you don’t miss any important sales messages. This guide explains six steps for writing web copy that sells:
Make your copy persuasive by describing your ideal reader
Create a comprehensive list of features and benefits; highlight the problems you solve for your customers
Write an enticing value proposition
Decide how many web pages you require and write a first draft
Edit your draft copy to make it more appealing, engaging, and persuasive
Optimize your web text to seduce search engines to send you more web visitors
Each chapter includes one or two assignments. You can plan, write, edit, and optimize your web copy while reading this book.
Want to Write More Persuasive Copy? And Turn More Web Visitors Into Customers?
How to Write Seductive Web Copy also includes:
6 web copy mistakes you must avoid
Templates and examples of good headlines
3 simple techniques for writing more persuasive copy
Tips on taking away objections to buying from you
A 26-step editing check list to supercharge your web copy
This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. This guide is easy to read and fun.
Why a Book Specifically About Web Copy?
Writing for the web is different from writing for print. Web visitors are usually in a hurry. They glance at your web pages before deciding whether to click back or not.
Your web copy needs to entice “scanners” to start reading; and then it needs to persuade readers to get in touch with you, to sign up for your e-newsletter, or to buy from you. That’s exactly what this guide helps you to do: Learn how to write copy that converts web visitors into business leads.
Ready to start writing web copy that sells?
You don’t need any copywriting or marketing experience to benefit from the advice in this book. Use this guide to improve existing web pages or to create seductive copy for new web pages.
This guide helps you to plan, write, edit, and optimize your website copy. It helps you to write web copy that converts web visitors into business leads and customers.
Scroll to the top to download this Kindle book now
ASIN : B00DJUK7HE
Publisher : Enchanting Marketing Ltd (June 21, 2013)
Publication date : June 21, 2013
Language : English
File size : 2511 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 75 pages
Customers say
Customers find the book quick, easy, and succinct. They say it’s a great resource and guide for every copywriter, with helpful worksheets. Readers also mention the book is actionable and effective.
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10 reviews for How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
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Leelee –
An amazing resource!
Henneke’s step-by-step process removed the overwhelm for me. I’ve confidently created dynamite webcopy for a new site. This book is my new go-to resource!
Carol Holland March –
Great book on writing web copy
I read this short e-book in a few hours, and was gratified at how much solid information contained in a few pages. The subtitle “An Easy Guide to Picking Up More Customers” is completely justified.Easy to read and free of the mindless hyperbole that many books on web design and copywriting are plagued with, I learned a lot from my first reading. Beginning with identifying your customer and moving on to describing benefits, identifying your value proposition to writing and editing content, this book was full of good information and resources to help anyone developing or improving their site. Each chapter ended with a series of exercises for skill development. I was also pleased to get a download of exercises and worksheets which I plan to use as I re-organize my site.The author writes in a clear, accessible style that was never condescending, and I didn’t feel that I was being “sold”, another pet peeve with many marketing books. The afterword states the author is on a mission to stamp out gobbledygook, and in my opinion, she has succeeded with this book.I highly recommend this for beginners or those more advanced who are updating their sites for the current market.
Dina Lynch-Eisenberg –
Makes copywriting a snap!
Before reading this book I struggled with finding the language that my students use to describe the communication problems I solve. I thought the process had to be more complicated, but I was wrong!This book gave me step by step instructions on finding out what my ideal client thinks, feels, says. Loved the end of chapter exercises! With each one, my solution and value proposition got clearer and much more compelling. I’m sure my upcoming book launch is going to be much more successful because of Henneke’s good advice. Get the book. The only reason I didn’t give it five stars is because I’m a hard grader 🙂
S. Dhonre –
Great book for starting entrepreneurs with little startup money like myself
Since I don’t have a lot of monetary resources to fund my startup business I don’t have the luxury to pay copywriters. I am, however, driven to educate myself in all business aspects required to convert clients asap.Henneke’s book helped me to do just that. It’s simple, yet covers all critical aspects that will have my web visitors sign up for my e-mail list, take my online courses and request proposals for my corporate training sessions. And that’s all that matters.I read the book in 3 sittings (could have easily done it in 1).- It helped me simplify my research process, which allows me to really adress my prospective customers underlying needs.- It gave me clear guidelines on how to draw in readers instead of pushing them away- And it gave me simple methods to edit and tweak my copy so that it comes across as credible and convincingThis book has really meant the difference between copy that doesn’t convert web visitors and copy that DOES convert web visitors. Better yet, it has motivated me to keep on writing my own copy. Even when I have the money to pay for copywriters.
David LeBlanc –
Simple and to the point.
More than anything else, copy — good copy, motivating copy — is the key to turning your website, viewers into customers. That’s what this book will help you do.I enjoyed this book and found Ms. Duistermaat’s ideas simple, in a good way, easy to follow and easy to do. She even provides cheat sheets to follow, but so far I have not really needed them. (Sorry, you have to buy the book to find out where to get them.)If you follow her steps, you will know how to get viewers interested enough to do what you want them to to, sign up for the email, contact you for an appointment or even buy something. I mean, that’s the whole reason why you have a website for your business, right?Getting viewers to your site is one problem. Getting them to take some action is another. She helps you solve the problem of getting them to do the things you want done.If you need to learn how to write good, effective web copy, this book is a good way to start.
Moe –
Very easy to read with great examples. This book, and the accompanying workbook, provide a really practical framework towards better web copy.
Vivian –
It is a short guide on how to write your web copy. Easy to follow the steps and do the exercises. Also, easy to read.
Nora –
Con mucha sencillez y con ejemplos aplicados Henneke te enseña cómo hacer COPY en tu web. Su libro de prácticas adicional gratuita es una excelente guÃa para organizar paso a paso el camino de transformación hacia el buen copy. Me encantó. Además sus imágenes las encuentro muy simpáticas.
Ivan Bayross –
The language used in the book, is conversational and friendly.The content written is easy to understand.There are clear examples of how to blend marketing persuasion into copy without annoying your reader and losing a sale. It’s a quick read. You can finish the book in about 2 hours tops.I’ve always liked the way Hennike writes. I learned a lot by reading this book.My copy creation has definitely improved a heck of a lot.Ivan Bayross
Gianfranco Viasetti –
Quando scrivi per vendere devi parlare ad una sola persona, non alla folla. Questo è il concetto, non originale, ma spiegato molto bene, dellâautrice.