Founding Sales: The Early Stage Go-to-Market Handbook
Original price was: $50.00.$37.49Current price is: $37.49.
Price: $50.00 - $37.49
(as of Oct 03, 2024 18:50:13 UTC – Details)
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time. In short, direct sales of the sort a B2B SAAS software startup would engage in.With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book.Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
Publisher : Peter Kazanjy (August 4, 2020)
Language : English
Paperback : 428 pages
ISBN-10 : 1734505117
ISBN-13 : 978-1734505115
Item Weight : 1.44 pounds
Dimensions : 6.14 x 0.95 x 9.21 inches
![AGM PAD P1 Rugged & Waterproof Android 13 Tablet with Keyboard & Stylus, Drop-Proof/Dustproof, MTK G99 Chipset, 2K Display FHD+ IPS, Dual Box Stereo Speakers, 7000mAh, 4+128GB[TF 2TB], GPS, WiFi](https://i2.wp.com/m.media-amazon.com/images/I/71l7YfS2AqL._AC_SL1500_.jpg?w=300&resize=300,300&ssl=1)
12 reviews for Founding Sales: The Early Stage Go-to-Market Handbook
Add a review
You must be logged in to post a review.
Related Products
Original price was: $50.00.$37.49Current price is: $37.49.
Batul –
Must read for a first time founder learning how to sell
As a first time founder trying to figure out sales from the ground up, this book was a god-send. It helped (1) figure out what to do and (2) it helped me validate the feelings/worries I was having around selling as an introvert who was not used to being a “salesman”. I would recommend to anybody interested in learning how to sell or building a sales process.
Jeff –
Very practical and tactical
Highly practical reading for founders. Referenced many times when building my first sales pitch.
Jeremey Donovan –
Encyclopedic (in a great way)
Founding Sales is my go-to reference for learning new things across the revenue (sales, marketing, and success) spectrum. While you can read it cover to cover, I find myself reading chapters based on what I’m excited to learn in the moment. What makes the book especially powerful is the author’s focus on extremely practical HOW to.For instance, I just read the chapter on Customer Success. Everyone knows the WHAT of implementation. This book takes a stand on non-negotiatables. Onboarding should be done 1-to-1 rather than in groups. WHY? Because, in practice, no one pays attention in group calls so ‘scale’ is a phantom. By onboarding 1-to-1, you increase your retention rate, the holy grail of SaaS success.I appreciate that nearly all advice is backed by practical examples from the author’s actual experience at companies he founded included TalentBin & Atrium. That is what makes this book special and unique. It is a CEO telling you what actually works rather than an consultant theorizing on what might work.
Jessica –
the most important book for any founder
if you don’t have a sales background, this is THE BOOK on how to sell your product. i have dog eared it over many years and it has the changed the trajectory of my startup.
E. Safak –
Good content, but needs some polish
This book contains all the information you need but it belabors it to boredom. I would like it to be edited to half its length, and the typos fixed. In addition, I suggest reducing the line length and changing the font to increase readability. Holloway sells a PDF version that might address these issues.
atomkirk –
Jam packed full of thorough advice
This actually deserves the overused designation of âbibleâ of sales. Very well written and just totally full of excellent intuitive advice about every single stage. I tell every entrepreneur i know to read this
Eric Wong –
Outstanding book for a… founding sales team!
Our executive team decided to read this book as we launched our company on January 1, 2021. So many practical tips that we’ll put into action!
Kindle Customer –
Would have benefited from major editing
Could have been 30% to 40% shorter and achieved the same outcome. First 150 to 200 pages were helpful but you can skip the last 277+ pages.
Martin Drapeau –
For us technical founders, sales is daunting and we like to believe a great product will sell itself. Not true!This book is the best practical guide to help us understand sales and how to gradually integrate sales into our SaaS. An indispensable reference for early stage founders.
Dr. Franco Arda –
The book was a recommendation in FAST FORWARD.At first, I didn’t get it: a sales book for founders?At first, I was blind, but now I can see. If you’re a founder, this is gold.Thank you very much for sharing your knowledge with us, Peter!
P. Sebastien –
Very interesting insights, rare content.Book could have been twice thinner (long sentences) but messages are all very useful and eue opening
Wajih –
As a tech founder (SaaS business), I find it very, very difficult to interpret and to read. So many repetitions, and the english used is a little bit over my language skills. I force myself to read it but I cannot do more than 2 pages a day. Many chapters could be summarized and simplified. Not the book for a tech founder with little sales experience and no fluent english. And not worth the money to be honest.