Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
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Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
General education on SEO and organic content markingUnderstanding which search engines to focus onHow SEO and content can solve business problemsBuilding a new brand through SEO and contentIdentifying who your true competitors areWhich Analytics reports you should be regularly monitoringHow to establish research channels that can inform your business initiativesBuilding personas and audience purchase journeysPrioritizing locations, demographics and countriesWhat needs to be in place to maximize free traffic levels to your brands assetsUnderstanding all the key tasks and attributes for an effective content programData-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset typesUnderstanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assetsCalculating ROI for SEO and Content initiativesSmall business marketing via content and SEO and having the right small business mindset for successWebsite and content design considerations (accessibility, principles of marketing)Optimizing for the future and looking at other search venuesAmazon OptimizationYouTube OptimizationApp Store Optimization (ASO)Podcast OptimizationOptimizing Blogs and other off-site contentPrepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehiclesHow to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
ASIN : B084DDNYF9
Publisher : Wiley; 1st edition (January 30, 2020)
Publication date : January 30, 2020
Language : English
File size : 45415 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 324 pages
9 reviews for Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
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re.viewer –
Not only the Ins-and-Outs of SEO, but Brand Building as Well. Comprehensive and approachable.
This book went into greater detail and had more information than I had expected. If you have some experience in the area already, great! It’s easily skimmable and well sectioned between ideas so you don’t have to choose to be bored reading things you already know. If you’re new, I think this book does a great job in teaching the related areas and more, what you should do, and WHY you should do them in an efficient way, the path through which he covers the material is good as well. Having some knowledge of the space, this filled in some gaps for me. A lot of the book is not just SEO, but brand building and maintenance, as well as understanding user behavior and patterns.There’s a good amount of graphics and tables in here dispersed through the text. Each chapter also has areas that can easily be turned into a checklist to get yourself going on those tasks instead of remaining confused on where to start. The multiple choice questions at the end of the chapter review the material well. I think this book shows the author’s experience in the field and is a great all-in-one book for online businesses to have. The book can get repetitive at times if you know the material, but again, is easily skimmable and does not use difficult language, so you can skip ahead easily. Some of the steps here may seem a bit cookie-cutter for modern online businesses, but I guess they are the basics that work, even if they seem useless. I look forward to putting what I’ve learned from this book into practice.
Amazon Customer –
This is quite a good book on SEO. Worth the read!
This book was worth reading, it gave a lot of of doâs and donâts on SEO. The templates were great. The writer kept emphasized across a few chapters those important things to note. This acted as a good reminder. The authors also showed some good websites. The only setback from the book was that the diagrams, pictures, snapshots of blog and websites were too tiny to read and most of them were no longer available online coz contents needed to be updated. Overall this is a good book on SEO that also featured interviews with industry veterans.
Bryan Newman –
Great coverage of SEO
I am just starting a web project after being out of the field for a decade. I was going to read through my old books when I got a chance to review this book and I couldn’t be happier. The book is current and thorough. I read it cover to cover and feel ready to start coding and getting us some organic traffic. I found the writing good and easy to follow. I also appreciate that it goes into social media optimization as we will be using tie ins there as well. Great resource and I feel ready to go! Highly recommend!
Nitin Hemmady –
An SEO Must Read
I use this book as a reference for my SEO and content processes and marketing. It offers a lot a great perspective on how to optimize your website and content on other sites. It uses the free version of a crawling tool to help you audit your own website step by step.It also defines parameters for how do use search data and other data to determine your content strategies. I havenât seen a book as prescriptive as this one for doing that.
sanoe.net –
A good guide to start with
“Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic” by Nicholas Papagiannis is a good guide to start with regarding SEO and also a good guide to keep on hand. It covers a lot of basics that helps make sense of what SEO is and content marketing. It might seem basic for those who are more familiar with the topic but for those who want to understand why their company (like mine) keeps bringing up the terminology, then this helps break it down. It is easy to read and understand.
Michelle –
Great book!!
Very helpful book, offers a lot of useful tips and insight around SEO and content marketing. Highly recommend
foot –
A must read
Honestly, one of the best marketing books ever published.
M. Erb –
Useful guide which helps you pull together effective SEO for marketing across multiple platforms
This is a quick review of Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web TrafficI’m always looking for methods to effectively improve the SEO of my website. This book is very helpful in understanding the basics of SEO and how to implement strategies to optimize your efforts. Many people think that SEO only matters for a website but the book illustrates how important it is to use other social media such as YouTube to drive organic traffic to your website. It’s a good read for anyone interested in improving their marketing efforts.
Hernieâ¢ï¸ –
EXCELLENT! I found this book to be an excellent resource for SEO and content marketing. Among many things, it gives insight to how SEO works and provides a walk through on how to crawl your website and how to optimize your SEO of your site and other channels (YouTube, Amazon page, Apps, Podcasts). It also walks through content marketing and how to use data to create content. This book is now my go to resource for all things SEO and content marketing.