E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce
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In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.
E-Commerce Power is filled with encouragement, practical advice, tips, strategies, proven online marketing methods – all organized to help online entrepreneurs. Plus a terrific collection of interviews, including:
Mike Brown – Death Wish Coffee (pg. 21)Zac Martin – Yellow Hammer Tools (pg. 48)Alex Shirley-Smith – Tentsile (pg. 60)Lisa and Jared Madsen – Madsen Cycles (pg. 78)Ashley Turner, Farmbox Direct (pg. 94)Cinnamon Miles, Pixie Faire (pg. 126)Daniel Leake, Catfish Sumo (pg. 168)Atulya Bingham, The Mud Home (pg. 214)In E-commerce Power You Get:
Page X (Introduction): An explanation of how most e-commerce sellers fail.Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel.Page XX (Introduction): 16 common e-commerce models.Page XXi (Introduction): The niche brand model & why it’s so powerful.Page 2: Goal setting scientific outcomes.Page 4: The Corridor Principle applied to e-commerce.Page 5: The Paul Hawken Goal Setting System.Page 6: The Mike Pettigrew Goal Setting System.Page 7: The Eliyahu Goldratt Goal Setting System.Page 8: The Tony Robbins Goal Setting System.Page 9: The Ikigai Goal Setting System.Page 9: The Harvard If/Then Goal Setting System.Page 10: The Jordan Peterson Future Authoring Goal Setting System.Page 11: 20 Questions To Help You Identify Your E-commerce Goals.Page 17: The Iceberg Framework for creating a powerful brand.Page 19: The Invisible Aspects of a powerful brand.Page 23: Over 25 brand promises you can make (pick one).Page 24: 24 brand archetypes you can use to create a powerful e-commerce brand.Page 35: 8 commons strategies for selecting a valuable brand name.Page 55: How to engineer social adoption.Page 73: Paul Hawken’s 7 Product Brainstorming Questions.Page 86: The As-Is Product Audit & The Idea Audit.Page 101: 13 Pricing Principles to help optimize your profit.Page 134: 9 ways to improve your product photography.Page 164: Defensive Marketing explained.Page 175: 9 Mountains Of Traffic (understanding the major sources of traffic).Page 200: Traffic Stacking strategies.Page 212: What Jeff Walker taught us about product launches.Page 226: The 5 Mindsets of an e-commerce manager.Page 232: Robert Kiyosaki’s 5 Core Business Concepts.
Publisher : Morgan James Publishing (January 5, 2021)
Language : English
Paperback : 274 pages
ISBN-10 : 1631950584
ISBN-13 : 978-1631950582
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.75 x 8.5 inches
Customers say
Customers find the book full of useful information and covering a wide variety of topics. They say it’s worth reading, well-structured, and has solid branding stuff.
AI-generated from the text of customer reviews
10 reviews for E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce
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Chubby Gal 60 –
Good book
I have not completed reading the entire book just yet, but I can say it’s well written and full of very useful information. And as a small business owner, I am finding it very educational and enlightening.
Regan –
Ignore the Bad Reviews
This is by the far the best book Iâve found about E-commerce. It covers a wide variety of information, all of which is vital for starting a brand. Reading this book has given me more confidence and affirmation of what Iâm working on. Iâm going to keep this book in my back pocket and refer to it often. Thank you, Jason!
jack barnes –
It’s a good foundation, worth a read, but it doesn’t go deep on any one topic
It really is a good foundation. It gives one something to think about, to begin thinking about their own journey.There are some good tidbits, but tidbits is mostly what I would say.I thought the stuff on branding was solid. Nothing new, at all, but it was laid out and explained well and I think could provide some good foundational thinking for branding. And some good ideas on how to get started.I thought the pricing section was all over the board. Some good stuff in there, but not a ton of deep content.It’s an “on trend” book. The strategies aren’t terribly different than what is discussed in “Zero to One” or “Blue Ocean Strategy”The irony is not lost on me that he challenges his readers to come up with something unique, new, niche, and yet the book really isn’t any of those things.The overwhelming idea here is to come up with some unique idea that differentiates you. Ok – great. That is STILL the hard part.There are a ton of businesses that we see today that have done what is described in this book. Yeti comes to mind… coolers have been around for a hundred years but Yeti managed to come up with something different. For that matter, vacuum sealed drink containers have been around hundred years and Yeti did it there too. Solo Stove re-invented the fire pit. So it is all good stuff. All good ideas. Just very hard to do.Once you have the idea then this book can get you started. The branding stuff was good. The how to go to market stuff was good. He definitely has a strong opinion about a few things that it is clear he believes are the way to success. And that’s good.So I would say worth the read. For sure.My biggest gripe all along though is this… he is a relentless self promoter. On every page he talks about how we need to go check his youtube on this, or his site about this, or his blog about that. That was annoying. This book was, in many ways, is an advertorial for the author and that got old (for me).
Charles Chang –
Clear and helpful
Well-structured and decent explanation. Entrepreneur interviews are helpful too.
stacey –
Must read!
Iâm only in three chapters and it is by far the most helpful but I have out of the six I purchased. I definite must read if you are starting a brand a dropship business a website. Excellent book!
Ido rebhun –
I like it! fast shipping also! Thank you.
Shipping was very fast and I received my product, can’t wait to start read it!
Julia Sellers –
Very Informative.
A must red to help with selling online.
Nathan Shoesmith –
This review will SAVE You Time!! This book is all over the place….
This book cofuses the heck out of me. There’s no clear actionable tasks you can do the effectively launch a memroable brand. The author just put many random info you can easily find on google together and sell to you as one seemingly awesome book. Part of the reason it is so confusing is that he never successfully creates a successful ecommerce brand himself. Do yourself a favor – AVOID this author and follow who have actually and successfully done it like Chole Thomas or Davie Fogarty instead…
Oscar –
I donât know what do E-commerce books have but the last one I also bought, Not from you, also had the same problem, the paper sheets (some of them) come off, they are not glued
k2000 –
The author is giving some insights on different e-commerce matters along with inspirational interviews and links to dig deeper on chapters’ subjects.