Digital Business and E-Commerce Management
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· Which strategies and tactics are needed to develop and implement a Digital Business?
· How do we work out where to put our investment?
· What are the things that have to happen in an organisation to make a Digital Business successful?
· How should businesses select the best digital technology, media and insight sources to compete?
This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:
· A structured approach to review, plan and implement a digital business strategy for all types of organisation
· The latest on digital marketing techniques in SEO, social media comms and content marketing
· All new case studies providing examples of organisations and their experiences of digital business and e-commerce
· A brand new chapter introducing the concepts of digital business transformation and growth hacking
Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Publisher : Pearson; 7th edition (June 14, 2019)
Language : English
Paperback : 680 pages
ISBN-10 : 1292193336
ISBN-13 : 978-1292193335
Item Weight : 2.79 pounds
Dimensions : 7.68 x 1.6 x 10.43 inches
12 reviews for Digital Business and E-Commerce Management
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Original price was: $89.99.$59.49Current price is: $59.49.
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Erick D. –
Five Stars
Excellent book for doctoral students
Carlos Roberto Pinheiro –
Five Stars
Good Book
Amily Silver –
Examples are outdated
Purchased this as textbook. Some Examples and technology introduced in here are outdated…
Peter –
High quality sources and well structured
Great book, actually the best I read in this category, to integrate many elements of strategy, operations and technology in a consistent view of the e-business and e-commerce fields. The author uses really good information sources for Management issues.
Selena Brown –
Very Informative and Helpful for MBA Class
This book was very interesting. I enjoyed reading its content to brush up on e-business concepts, case studies, and vocabulary used. I had to use it for my MBA paper and presentation and I found that it was very useful. E-business is changing SO fast but the book still gave me insights into different terminology that I could apply today.
PameLia –
Delivery Time
It was what I needed, but delivery took longer than I needed. It was almost time for my first test, bummer.
MS2020 –
Four Stars
A+
Diana –
I ordered the new book but it arrived as seen in the image, with the cover folded and mistreated. The book does not seem new because it was not sealed.
Fabio L. –
Simply perfect
Peter –
Muy bien estructurado. Integra bien muchos diferentes aspectos de estrategia, operaciones y tecnologÃa. Utiliza fuentes de información de gran calidad.
Benoit E. –
Un ouvrage de référence à mettre dans les mains de tout un chacun qui exerce sa profession dans le E-commerce ou le marketing digital.Très bien écrit (en anglais) et pertinent.
Léitheoir –
I am doing an IT/IS course but have no experience or previous learning in business and so, I found myself a bit lost when dealing with the “softer” business side of the course as opposed to the technical/programming/mathematical side. In particular I have been finding it difficult to get a proper understanding of all the terminology associated with digital business, and indeed even with non-digital business. This book has opened the door to me in that respect. I find the layout to be excellent and I find it very readable. My one disappointment is not with the book itself but with the companion website for this edition which I feel should be up and running at this stage, almost 5 months after the book’s publication. I am using the companion website for the 5th edition as I await the arrival of the one for this, 6th edition.