Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
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(as of Oct 10, 2024 09:01:51 UTC – Details)
“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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13 reviews for Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
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Amazon Customer –
it has pictures
edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kindJust noticed there’s only 8 reviews here so far.I just received it yesterday, and have only read parts so far, but from what I’ve read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to.The book has lots of images and QR codes and graphs (visual aides and interactive moments).The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books.The book is bigger size wise than I thought it would be (it’s slightly wider than an 11 inch iPad Pro).I will come back here and write a more thorough review once i’ve completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.
D.C. –
To the point
Great resource and includes some examples.
Jim Kukral –
Rocketfuel for your social media strategy
Warning: Reading this book may result in an irresistible urge to overhaul your entire marketing strategy. Side effects include compulsive platform-hopping, an unhealthy obsession with engagement metrics, and the sudden ability to speak fluent TikTok.In “Day Trading Attention,” Gary Vaynerchuk doesn’t just move the goalposts of social media marketing – he straps rockets to them and launches them into orbit. This book is the financial district of Madison Avenue, where likes are the new currency and your content is the hottest stock on the market.Vaynerchuk serves up a cocktail of insights so potent, it should come with a warning label: “Caution: May cause severe disruption to outdated marketing strategies.” He doesn’t just think outside the box; he dropkicks the box into obsolescence and builds a hovercraft in its place.Vaynerchuk trades in the old school megaphone for a Swiss Army knife of digital tools, showing you how to slice through the noise and carve out your brand’s space in the crowded social media landscape.Vaynerchuk doesn’t just give you fish; he teaches you to fish in a sea of scrolling thumbs and fleeting attention spans. He turns the art of capturing eyeballs into a science, with all the precision of a day trader and the creativity of a Renaissance artist.”Day Trading Attention” isn’t just a book – it’s a high-frequency trading algorithm for your brand’s social media presence. In a world where attention is the most valuable commodity, Vaynerchuk hands you the keys to the vault. Invest your time in these pages, and watch your social media portfolio soar.
Ryan L –
Great job Gary!
Great job Gary. Clear, concise, valuable information!
elias –
Great Book (You Must Read My Review)
I have read 20% of the book so far, and it hasn’t let me down. It goes into detail about how Gary predicted that social media needed to change from showing individual users content from their friends to content with high relevance to each particular individual. This allows the social media platform to have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods of time and rewarding those who create this type of content (TikTokification). He explains that in this new era, having followers is not the key; instead, it’s about producing content that resonates highly with a particular market segment. He calls these market segments cohorts.For example, instead of creating content for your product aimed at a particular group as per the old promotion approach, you need to create multiple cohorts. One example he uses is Nike. Even though their brand is about “Just Do It,” he details how different segments of the population buy Nike for various reasonsâperhaps because their favorite store only sells Nike shoes, because it’s the current fashion trend, or because they like the comfort, etc. Therefore, social media is not about being fixated on your brand but about being flexible, having multiple cohorts, and creating creative, highly engaging content for them. Each cohort has different reasons for buying your product.Each cohort needs to be specific, such as males aged 20-25 who play basketball and live in New York. Based on their comments and interactions, you can continue modifying the cohort. When you create organic content that gets more views than other content you’ve published, you can start promoting it. The book also suggests that you can still use traditional promotional methods like radio, TV ads, and print ads, but before you do those ads, you need to have some metrics for backup, which will come from the organic content you post on social media.I am planning to use all these methods for my new startup, VintagePinkShirts.com, where you can find your ideal t-shirt from hundreds of designs for just $9.98.
YBNRML –
Simple smart advice with one editing flaw
Gary writes in a highly accessible style and presents a clear framework for building content that captures attention. Unlike purely theoretical books, Gary also includes real life examples of what works, and what doesnât, elevating the book to a higher level of practical instruction.My only complaint is that the phase âat the time of writingâ is heavily overused, to the point of being distracting and annoying. The reader does not need to be continually reminded throughout the book.But maybe Gary will make that phrase go viral. Heâs that tuned into the social network game.
Peter J Fargher –
Good informative read!
Great information!
Jared –
Great book!
Covers the in depth topics yet mostly easy to read for a newbie.
L´Annetta –
In a world where every and anything could be fake, GaryV is one of the realest person you’ll find in a world of online fakes. He is just a natural and he always speaks from his experience and I admire that. I read this book per page and I recommend you do the same thing. Here’s why. Each page provides an insight or SOC that you can test out. Read each page and test out the strategies and if they work, move on and so forth. My videos on Tiktok, Instagram never pass 200 ð . I applied each strategy one by one and they work. I have a reel with 21k play right now. Never happened before. This book is a true treasure in our Tiktokification Era. And I want to translate it to Spanish it Gary lets me.ð
Fabien Lainé –
“Day Trading Attention” est un livre incroyablement utile pour quiconque cherche à développer une marque et à augmenter ses ventes grâce aux réseaux sociaux. L’auteur explique clairement comment capter et maintenir l’attention dans un monde numérique en constante évolution. Les stratégies sont concrètes, adaptées à l’ère actuelle, et mettent l’accent sur l’importance de l’engagement authentique. J’ai trouvé particulièrement intéressant l’accent mis sur la manière de naviguer dans les nouveaux algorithmes des réseaux sociaux. Un excellent guide pour les entrepreneurs et les professionnels du marketing !
Aqib Shahid –
I am following Gary for last some months and then I came to know about his book, I ordered and read this book. Its very superb, last techniques and trends and its not just theoratical book but practical as well. He explained every platform in detail with linkable examples. Also, The real case scenerios is very amazing. Highly recommend everyone, If they are looking to build their brand organically and through amplification. I am waiting for your another series as well.
issam el bayed –
I recently purchased “Day Trading Attention: How to Actually Build Brand and Sales in the New S” from Amazon, and I must say, it has been an invaluable addition to my marketing toolkit. This book offers a fresh and insightful perspective on the ever-evolving landscape of brand building and sales.
Michael Streit –
Gary did it again. This book drives you to become better at marketing and story telling. And above all – become practical.