Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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A step-by-step guide for creatives to transform your passion into a profitable business.

Whether you’re a musician, photographer, painter, writer, dancer, singer, or any other creative with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a sustainable business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.

This is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps you need to build a personal brand, overcome starving-artist syndrome, and finally make consistent sales from your art. By combining left-brain traditional marketing methods with the tools you‘ll build a confident mindset, take charge of your destiny, and create a clear path for success.

Miriam Schulman, host of the Inspiration Place podcast, breaks down the five core elements in the “Passion to Profit” planning framework to help you develop your art business—so that you can have the time and freedom to do what you love:

PROSPECTING: Build an audience of followers who want what you’ve got and are prepared to pay top dollar.PRODUCTION: Draw attention to your creations by embracing your authenticity.PRODUCTIVITY: Create work-life balance by managing your priorities and setting manageable goals.PROMOTION: Attract collectors in an authentic and non-salesy way.PRICING: Price your art, products, or services based on cutting edge research that explains buyer psychology.

After twenty years of selling art as well as coaching other artists, Miriam knows that now is the time to leave the rat race and pursue your highest dreams. Don’t wait for a sign from the universe to gamble on yourself.

Customers say

Customers find the content rich, practical, and helpful. They describe the book as a great read that doesn’t disappoint. Readers appreciate the practical advice and good suggestions. They also find the quotes inspiring, brilliant, and full of mentoring gems. Customers describe the book as valuable, a true business book, and the best abundance and entrepreneur book. They find the humor entertaining and funny.

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13 reviews for Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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  1. Cheri C

    Timeless Advice that gives you a Step-by-Step Inspired Action Plan
    I have followed her podcast since the beginning after stumbling across it a few months after she began. It’s also how I found her website the Inspiration Place, and began taking online courses by Miriam as well. This book is so well done! She has taken all the best of her advice, that of her mentors, students and more making it entertaining and memorable. Miriam has shared in the most straight forward way how to make any artist practice run like a business while maintaining your authenticity. While her podcast is about Art it also encompasses so much more… believing in yourself, taking action, setting goals and knowing you are worth the effort to follow your dreams whatever they may be.Before I began painting again I began changing my life in other ways as I took her advice. I chose to believe in myself, focus on my strengths and for the first time in years began to take care of myself. I began to feel confident and optimistic about the future. Her book runs the gamut in covering all of this too! I bought the paperback so I could take notes AND I got the Audible version because it’s narrated by Miriam in her signature style.I highly recommend listening to her book if you are unfamiliar with her podcast to get the full experience! This book does not disappoint and I am excited to follow her Passion to Profit framework she has outlined. I’m no longer putting off my dreams or waiting to be happy ‘when’. I’m happy now. I’m setting goals, learning how to break them down into action, focusing on my wins and… I’m painting again, also taking piano again after not playing in decades. I’m finding joy in my every day life and Miriam doesn’t know it but she has played a big part in my transformation. This book is for any artist, artpreneur or entrepreneur – really just anyone who wants to transform their life!Finally, if you’ve been struggling to make a living from your art Miriam tells you step by step how to do it. She wasn’t born with a silver spoon but made her way through hard work and determination. Since leaving her lucrative career on Wall Street she’s been making a living as a thriving artist for over 20 years and gives practical, actionable steps that will work for anyone. (get the Audible too and experience Miriam’s signature style – you’ll feel like you’re being personally coached by her!)

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  2. Keith Ch.

    Expect a Transformation!!
    I first heard about *Artpreneur* through an artist’s forum, but, honestly, I believe it was a gift from Heaven! This book gave me the tools and the confidence boost I needed to start painting big again after seven years of not picking up a brush.Miriam Schulman, the author, shares so many actionable and motivating steps to follow. My journey has just begun, but with this book—and Miriam’s *Inspiration Place* program (which I just had to join, and I’m so grateful I did!)—I now feel I have a solid foundation for building an art career that feels true to my soul. Needless to say, I highly recommend this book 🙂

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  3. Gregory L. Coleman

    Success Relies on Your Mindset!
    In “Artpreneur” ( love the title) ,Miriam Schulman with her background as an analyst on Wall Street, gives the reader a thorough step by step guide on the elements that will make your business a success.Additionally she has an extensive background ,20 years, of selling her own art as well as coaching other artists.I’ve read many “how to” books in my quest to grow my own art business. I found “Artpreneur” to be the most straightforward and fact based. It is heavily peppered with sensible actionable steps to follow.I find myself underlining and dog earring pages in every chapter. It is so enjoyable to read, not a dry “how to” book! This is a book you will go back to over and over to improve your business.Ms. Schulman gives us stats like , “Fewer than 1 percent of your posts appear in the Instagram newsfeed of any one follower .” That was an eye opener!She ends each chapter with “ WHAT ARTPENUERS NEED TO BELIEVE”and her sage “MARCHING ORDERS.”No matter what type of creative you are in “Artpreneur” you will find an easy to read well written guide on how to grow your business.

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  4. Nicole

    This is my guidebook
    Miriam Schulman is an engaging, down to earth writer. While I was reading it, I kept seeing myself in those pages. I’ve used Artpreneur like a workbook but now I see that a workbook exists so I’ll buy that too!This book has been a tremendous help in shifting my mindset and changing how I look at my art. I’m navigating a new culture as an immigrant to the USA as well as a new field/career as I shift to becoming a working artist. Reading this book is like having a good friend at the table who will advise and call me out kindly. It doesn’t matter what you make or do, this book can help you!

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  5. Amazon Customer

    It’s Never Too Late to Learn and Earn ! From GoodVictoryartstudio.com
    I bought this book as an investment into myself and my continual career. I’m learning how to make my art business more sustainable and profitable. There are three things that have caught my attention, and they are, changing my mindset, creating what is more valuable/profitable instead of more things, and start an email marketing campaign. I am still working on these things, so check back in about 6 months 😉😁😁😁I am enjoying the book because it is challenging me to go deeper to get results.From GoodVictoryartstudio.com

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  6. M. Stadnik

    So much great information – a must have guide!
    If you’ve ever dreamed of being an artist who makes a living from their artwork, then this book is for you. No matter your chosen art path this book has tons of relevant and helpful information. Take your time going through it and read it often… I get something new from reading each time!

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  7. Kaatherine Schwegel

    Excellent Read
    Great book, very motivating with step by step instructions for getting your goals set and moving the needle towards success.

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  8. Casey Griebel

    Thank you!
    I’ve been reading through your new book and I love it! It has been perfect for someone starting out. I have found myself quoting from it in daily conversation, especially everything about mindset. For someone starting out in the creative industry, this is a must read to keep you moving forward. For someone that’s been at it for a long time and feeling stuck, this is also a must read to propel you forward. Mindset is everything and Miriam does an amazing job of encouraging and educating about how your mindset effects your art. Thank you, thank you Miriam for taking the time to put so much work and wisdom into this book. It has added incredible value to my journey.

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  9. Lisa McStay

    Great book filled with practical advice that’s honest and easy to read. Includes a range of topics to help artists at whatever stage of their journey to create a successful art business.

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  10. damiana69

    In a nutshell, this could be the textbook for any “How to make a living from your art” course that should be offered as part of a BFA university programme. But of course at art school (mine anyway) they didn’t teach us anything about surviving after graduation. I wish we had had this back then. So I’m grateful to have discovered this book and Miriam’s coaching programme – it’s put me on the way to making a living from my artwork!

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  11. Muse8

    Super manuel pour artpreneur!)

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  12. Natasha

    After listening to the audible version I instantly ordered the paperback too. It’s jammed packed with information so wanted a physical copy to keep on my desk and refer back to.Thank you Miriam for all your helpful and supportive advice.

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  13. Marianne

    Just unpacked the book and I just can’t stop reading it, well written, honest and very uplofting. The timing couldn’t have been better as I just started on the path of artpreneurship with Creadastra. I am pretty good at drawing but I would have never believed I could earn a cent with my talents. This book builds your confidence and makes the first steps less abstract and pretty doable :))I didn’t manage to follow Miriams masterclass yet, but this book is a great starting point at the moment. Looking forward to grow creatively and as a business woman the coming months! Thank you so so much!

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    Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity
    Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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