Developer Marketing and Relations: The Essential Guide (3rd Edition)
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NEW 3rd Edition – September 2020
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This is the third edition of the book that has earned 14 5-star reviews. It’s now bigger,richer and better.
Your walk-through guide to Developer Marketing and Relations now has 9 new chapters since the first edition + 1 more reviewed chapter.
Build your DevRel dream team and project. Learn from success and failure stories.
Welcome to the third edition of “Developer Marketing and Relations: The Essential Guide”. The history starts in October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel – from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists & advocates, developer marketing practitioners and beyond.
As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed for a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you’ll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started.
A question we often get asked is: “Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing?” (replace names with your favorite tech brands). That’s exactly what this book aims to accomplish.
This guide is arranged in an order that takes you from strategic issues to more tactical issues. You can read from start to finish, or jump into the chapter that focuses on what you need to know right now. At a strategic level, you may want to read “Using Developer Personas to Stay Customer-Obsessed” from Cliff Simpkins of Microsoft, or if you are building out a program you might try “Structuring Developer Relations”, by Dirk Primbs of Google. If you are just starting out, be sure to read, “Starting from Scratch: How to Build a Developer Marketing Program”, by Luke Kilpatrick of Nutanix. If you need to get many stakeholders together in a large organization, the “The Developer Relations Council: Leading and Aligning Developer Marketing within Large Companies” by Arabella David of Salesforce – a new chapter for the third edition- is a must. Then, learn how to understand numbers and KPIs in our new chapter “Measuring the success of a developer communications strategy” by our very own Rich Muir of SlashData.
As mentioned, developer programs exist in many types, as different companies are marketing different types of products to developers. Ana Schafer and Christine Jorgensen of Qualcomm describe their experiences with communities around hardware in “Hardware Is the New Software – Building A Developer Community Around A Chip Instead Of An SDK”. APIs are well known as a key product in DevRel so we are pleased to bring you a new chapter by Mehdi Medjaoui, founder of APIdays conferences “Developer Relations and APIs”.
We can’t list all of the great chapters here, but we would be remiss if we didn’t point out the chapters on community, the heart and soul of any leading developer relations program. Be sure to read “The Power Of Community” by Jacob Lehrbaum of Salesforce, and the new chapter “Building an Inclusive Developer Community” by Leandro Margulis, based on his days at TomTom.
Andreas Constantinou, Founder & CEO, SlashData
Nicolas Sauvage, President & Managing Director, TDK Ventures
Caroline Lewko and Dana Fujikawa, Editors of the third edition, WIP
ASIN : B07XM8GDD9
Publisher : SlashData; 3rd edition (September 15, 2019)
Publication date : September 15, 2019
Language : English
File size : 2975 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 392 pages
2 reviews for Developer Marketing and Relations: The Essential Guide (3rd Edition)
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Amazon Customer –
Detailed and highly relevant
This book is highly detailed yet easy to read and scan. Descriptive chapter names and headings throughout, and bulleted lists, makes scanning through the book easy, and let you dive deeper where needed. This book is not only about developer marketing but also about dest practices for designing a developer portal or API marketplace. It contains all the detail you need to attract developers to your ecosystem, to get the flywheel of a digital marketplace turning.
Leandro Margulis –
Great guidance to set up your DevRel Initiative
If you are looking to build a developer community of people using your APIs, SDKs, technology tools and solutions this book is for you. Regardless of your company’s stage of growth, from Startup to large public corporation, you will find actionable advice applicable to helping you get developers to use your tools. Highly recommend it.