Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Customers say
Customers find the book insightful, helpful, and useful. They describe the concepts as relatively easy to grasp and understand. Readers appreciate the powerful framework for creating a narrative that resonates with customers. They say the book delivers a lot of value and increases revenue. Additionally, they mention it makes them think about their brands and completely change their thoughts on branding.
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12 reviews for Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Blake –
A Must-Read for Clear Business Communication
“Building a StoryBrand” by Donald Miller is an invaluable resource for anyone looking to master the art of clear and compelling business communication. Miller’s straightforward approach and insightful guidance make this book a standout in the realm of marketing and branding.What sets this book apart is its simplicity and effectiveness. Miller outlines a powerful framework for creating a narrative that resonates with clients and prospects. He emphasizes the importance of positioning the customer as the hero and the business as the guide, a shift in perspective that clarifies messaging and enhances engagement.The author uses relatable examples and practical exercises, making it easy for readers to apply the principles to their own businesses. Whether you’re a seasoned marketer or just starting, the StoryBrand method provides a clear path to articulate your brand’s value in a way that captures attention and builds trust.I particularly appreciated Miller’s emphasis on empathy and understanding the customer’s journey. His approach helps businesses cut through the noise and communicate their unique value proposition effectively.Overall, “Building a StoryBrand” is a must-read for anyone looking to improve their business communication skills. It’s a practical, insightful, and engaging guide that delivers on its promise. I highly recommend it and give it 5 out of 5 stars.
James Vernau –
Transform Your Marketing with a Clear and Compelling Brand Story
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller is a game-changer for anyone looking to sharpen their marketing efforts and connect more effectively with customers. Miller introduces the StoryBrand Framework, a powerful tool that helps businesses clarify their message by positioning the customer as the hero and the brand as their guide.The book is filled with practical examples and actionable insights that make it easy to apply the StoryBrand principles to your own business. Millerâs writing is engaging and straightforward, making complex marketing concepts accessible to everyone, from entrepreneurs to seasoned marketers.By following the steps outlined in Building a StoryBrand, youâll learn how to craft a clear, concise, and compelling brand story that resonates with your audience and drives results. Whether you’re struggling with your marketing message or just looking to refine it, this book is an invaluable resource that will help you transform your brand communication and grow your business.
Clifford Woods –
Awesome book AND workbook – great tool at 100 times the price!!!!
It’s a great read. Simple and straightforward. Easy to follow and the tangible results are off the charts
Liesbeth Maggiotto –
Pretty darn good
This was assigned reading for a class Iâm taking. Thereâs lots of useful stuff, but it also reads like a long ad for the authorâs website. He writes about a call to action so many times, so it is a bit too obvious when he is making that same âcall to actionâ for readers to engage with his website.
Brian Sabin –
useful and clarifying
Donald Millerâs book should be required reading for anyone looking to sell anything. The perspective shift he offer – that the customer is the hero, and your brand is the guide – is an essential insight. Recommended highly.
Therese –
Donald Miller does it again
He walks the walk – the book is about creating clear messaging so your clients know how you help them. Iâve read many marketing books and this has to be the easiest to follow and most logical. I highly recommend it for any business owner that wants to improve their messaging and any marketing department that wants their collateral to stand out.
Robert Valdes –
Book is packed with good stuff.
I really enjoyed this one.After every chapter, you have the opportunity to put your learning on paper.The writing is done online via a free online tool provided by the author’s company.After every chapter, I made edits to my website, marketing materials, LinkedIn page, and other similar channels.This means I made upwards of 10-20 revisions on materials! Well worth the time.Read each chapter…do the work, learn, repeat. Clarity/Conciseness/Consistency is the beautiful result.There’s also a small to-do list for those gaps that need more work. Awesome ð.Book is not long but is packed with good stuff.
Jason T. –
This is a great book if you seeking to be a better storyteller. It give the correct structure to use and how to build your brand around you story. If you struggle to tell a compelling story this book will absolutely help.
Jacob –
Most value I have ever gotten out of any book or bought training.
Mikkel Hansen –
What a book! And what a challenge he sets out to you! It all makes sense! Hopefully my competitors wonât read thisâ¦
Miss K M King –
I donât normally leave book reviews but felt compelled with this one. Iâve been reading marketing books for the past few months to help me grow my business and the majority of them are just waffle with buzzwords thrown about for effect.This book literally guides you through the process and explains very clearly what is meant by certain terms and how you can correlate that to your own business/product/brand. Itâs very well written and any jargon used is explained and examples.Itâs made me understand marketing on a very different level and has taken away some of the overwhelm Iâve felt about it all. The story brand brainstormingsâ have been an invaluable tool to help me reassess how to take my marketing forward.Thank you!
CCE –
This book will teach you how to position you product or service so that the customer is the hero of the story, not your company. This is crucial to get him interested.