The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

Great book for newbies or more advanced
The author caught my attention right away by comparing SaaS to trains because the analogy made a ton of sense. I went through a rigorous startup accelerator (Founder’s Institute) and found that the info in this book was very accurate and in line with what we heard each week from investors. This book is also great for talking not just about how you price when you start, but how do you scale it? What are the structures you set yourself up for success with that have stability but also some room to grow? I really enjoyed the breakdown of users, customers, product in terms of an iteration of customers.This book is great for beginners, but also has valuable pricing info if you’re further along in the process but really stumped on how to set pricing.

Great for personal growth too!
“The Pricing Roadmap” is a super helpful book for folks trying to figure out how to price their B2B SaaS stuff. I’ve been so confused about pricing, and this book really helped me out. The author has a terrific way of making pricing plans that customers will actually like. They took all the confusing stuff and turned it into a clear path that makes sense. If you want to make your pricing awesome for your customers, this book is like an excellent friend to show you how.

Great book
Great book, as described.

Amazing Read!
For anyone who is in or interested in the world of pricing in business, this book is for you. I didn’t expect much for its price and thought it may be boring since it is an informative book, but I was wrong. The book was entertaining, easy to follow, and had lots of information to take away that I will be applying to my own practices. Very easily worth the read and without little regret, especially considering the price.

Very helpful as it forces you to think differently about how SaaS should be priced.

The book is about Saas proving but actually you can use it for many other business following the rationale and principle’s behind. Highly recommended!

The Pricing Roadmap” by Ulrik Lehrskov-Schmidt is an exceptional addition to the field of business strategy and pricing. In this meticulously crafted book, Ulrik presents a comprehensive guide that unveils the intricate art and science of pricing strategies, providing readers with a roadmap to navigate the complex world of pricing in today’s competitive markets. It also has dedicated sections for SaaS pricing which is very valueable.From the very outset, it’s evident that Ulrik possesses a deep understanding of the subject matter. He deftly combines theoretical insights with practical real-world examples, ensuring that both seasoned professionals and newcomers to the field can benefit from his expertise. The book strikes an ideal balance between theoretical frameworks and actionable steps, making it an invaluable resource for businesses of all sizes. There are some sample emails and templates too which a user can take and use out of the box with minimal changes.One of the book’s standout features is its structured approach to pricing strategy development. Ulrik guides readers through a systematic process that starts with understanding customer psychology and market dynamics, and progresses to crafting differentiated value propositions. His emphasis on aligning pricing with the customer’s perceived value is a refreshing departure from conventional approaches that solely focus on cost-based pricing.Moreover, Ulrik delves into the importance of segmentation and targeting when devising pricing strategies. His exploration of pricing models, such as value-based pricing, dynamic pricing, and subscription models, is both insightful and practical. The real-world case studies and examples from various industries further illuminate how these strategies can be successfully implemented.What truly sets “The Pricing Roadmap” apart is its emphasis on continuous refinement and adaptation. Ulrik acknowledges the ever-changing nature of markets and consumer behaviors, and he provides readers with tools to continually monitor and adjust pricing strategies to stay competitive. This forward-thinking approach ensures that the book remains relevant in an ever-evolving business landscape.The writing style is engaging and accessible, making potentially complex concepts easy to grasp. The author’s passion for the subject matter shines through, and his ability to distill intricate theories into practical insights is commendable. Whether you’re a pricing manager, business owner, or student of economics, you’ll find this book to be an invaluable resource that demystifies the pricing journey.In conclusion, “The Pricing Roadmap” by Ulrik Lehrskov-Schmidt is a must-read for anyone looking to enhance their understanding of strategic pricing. Its systematic approach, real-world examples, and emphasis on continuous improvement make it an indispensable guide for crafting effective pricing strategies in today’s competitive business landscape. This book has certainly earned its place as a cornerstone in the realm of pricing literature.