E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About it
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Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.
Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization’s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Publisher : Kogan Page; 2nd edition (December 29, 2020)
Language : English
Paperback : 272 pages
ISBN-10 : 178966442X
ISBN-13 : 978-1789664423
Item Weight : 2.31 pounds
Dimensions : 6.22 x 0.67 x 9.25 inches
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Original price was: $34.99.$27.83Current price is: $27.83.
HoneyB –
My e-commerce bible. Seriously
This book has truly helped me in my career! Iâve bought it on audio (the old version) and ebook (so I have it handy) ITâS THAT USEFUL! I refer to it constantly for ways to solve problems with direct âhow toâ examples. Love this book!
Joe B –
Simply the best book or source on optimisation. I’ve been working in the industry for years and this opened my eyes to so much. The sources are well sited to delve deeper for further learning.Humbling and informative.Buy it for your self or buy it for your staff.
Ozigono –
nice book