Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners

Great stuff
Really impressed.As a journalist who has been studying a lot of materials around web optimized content and writing for roughly a decade, I’m super impressed with the quality of work Andrew Gills packed in this easy to read handy book. She wrote with clarity, gave practical tips and provided useful examples to drive things home. Great value.She delivered 100%.

Easy to digest actionable advice
There is no other book available like this one, at least to my knowledge and I read a lot. It actually teaches you how to write web copy. NOT sales pages and direct sales tactics repackaged for the web.Don’t get me wrong; new copywriters need to learn from direct mail. It has its place. But it can be hard to bridge the gap between the smarmy direct sales pages and the sleek web copy found on sites like Apple or Hubspot or Basecamp. And this book teaches you how!I will say there were some minor issues. For instance, there was a page where two examples seem to have been mixed up in the editing process and they were each placed under the wrong explainer. But really that’s just a nitpicking thing.Its full of actionable advice so you can make improvements right away. And it’s a quick read. I read the whole thing in just a few hours. Despite the quick read time, I have tons of notes and highlights. I got a LOT out of this book.

You need this book!
If you have a small online business, you need this book! Since venturing to launch my own e-commerce website, I’ve read many books that claim to have “secrets” to make a site rank and convert.Most of them are full of fluff, want to sell you online courses to reveal “the real insights” or assume that you have different I.T, marketing departments, and web developers to help you implement changes (along with a large budget)This book stands alone in that it gives you concise, actionable steps that you can take as a self-employed, small business owner who is trying to fill all the roles.Optimizing a website for conversion takes a lot of work. And a lot of self-employed website owners see the process as an insurmountable task. The author recognizes this and breaks down the most common mistakes people make into micro chapters and gives detailed steps on how to fix or avoid these pitfalls.Implementing these changes will take some time. But now I have a clear roadmap to follow.

Incredibly valuable and useful information!
As I’m building out my new website, I was looking for tips to help conversions. I found the perfect advice in this book, it’s full of very useful and proven tips. It’s a quick read and I found myself highlighting frequently as I went through it, noting what I needed to think about in my own copy and design.If you’re looking to create or update your site, look no further, this book will make it very easy for you.

Amazing book. It was Eureka moment for me when I read the book. Honestly,my thought process has completely changed after reading this book. I am redesigning my website as per this Gill’ principles.

Gill explains her reasoning behind every tip and provides clear steps you can follow to implement each of the improvements on your own site. She also discusses unique contexts that may allow for exceptions to certain rules. At the end of the day, you’ll be able to decide with confidence whether or not a specific change should be made to your website.Each of the 100 tips is categorized into one or two of the following categories: Blogging, Copywriting, Web Design, Strategy, and User Experience. I personally purchased the book for the Copywriting tips, but I have found every tip to be incredibly insightful. I will be re-reading this book and keeping it by my desk for reference until I have the content memorized!