Marketing to the Over 50s: 3 Proven Steps to Unlocking This Elusive $15 Trillion Market Segment
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(as of Sep 30, 2024 14:45:05 UTC – Details)
Your Essential Guide to Marketing to the $15trillion Over 50s Market
Frequently undervalued and misunderstood, the over 50s customer cohort commands significant purchasing power and is projected to surpass $15 trillion annually in the next decade, making it imperative for business owners, agencies, and marketing professionals aiming to attract this substantial customer base to pay close attention. If you are offering outstanding products and services yet struggling to effectively market to your ideal over 50s customer, this book is an essential resource.
Developing an impactful marketing strategy for the over 50s demographic is a blend of art and science, demanding a deep and intimate understanding of these discerning consumers. In my experience, many companies and agencies rely on generic marketing methods that frequently fail to capture the attention of this audience.
With over 30 years of experience of working with growing companies and a deep understanding of marketing premium products to the over 50s customer, I have distilled within these pages the essential steps required for you to understand and engage effectively with your over 50s target customer.
In this book you will discover:
The significant purchasing power of the over 50s segment, projected to surpass $15 trillion annually in the next decade.The challenges of generic marketing methods and the current lack of understanding of over 50s customer traits and behaviors.The unique the wants, needs, fears and preferences of the over 50s demographic3 essential steps for effective engagement with the over 50s target customer base.Detailed Customer Avatars which guide you through these essential marketing strategies.Let’s Dive In!
From the Publisher
ASIN : B0D7PNZYC1
Publisher : Independently published (June 20, 2024)
Language : English
Paperback : 223 pages
ISBN-13 : 979-8329015195
Item Weight : 14.1 ounces
Dimensions : 6 x 0.51 x 9 inches
9 reviews for Marketing to the Over 50s: 3 Proven Steps to Unlocking This Elusive $15 Trillion Market Segment
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Kenny K –
great book
A must read for anyone marketing to the 2nd 50 crowd. Would love to read a sequel on this topic.
James –
The message is powerful!
Tired of marketing campaigns that fall flat with the over 50s demographic? Author Helen Cooke, with over 30 years of experience crafting marketing strategies for mature audiences, argues it’s time to ditch the generic approach and finally tap into the goldmine of the $15 trillion (and growing!) over-50s market. “Your Essential Guide to Marketing to the $15trillion Over 50s Market” isn’t your typical dry marketing manual. Cooke promises a deep dive into the minds and motivations of this discerning consumer group, helping you craft messaging that resonates and builds lasting customer relationships. Forget the outdated stereotypes – you’ll discover the unique wants, needs, fears, and preferences that drive this powerful demographic, and gain a strategic toolbox with 3 essential steps to effective engagement, all illustrated with real-world customer avatars to guide your way. So, ditch the marketing methods that miss the mark and learn how to speak directly to the hearts and minds of the lucrative over-50s crowd.
S Martin –
Good for larger businesses, but not small ones
I picked up this book because a lot of what I sell goes to folks 45+. My business is centered around a hobby thatâs largely taken up by more established folks due to the cost. So I thought this would be a good book to check out.The 50+ section in the book is good, and itâs a good point that soon, weâll have more people on the planet over 50 than under 10. The world as a whole is aging, and views are shifting, and if you want to market to these folks, you canât do it the same way you would have marketed to my 92 year old grandma.Unfortunately for me, this book has two drawbacks, one of which is probably a personal thing. It seems to think that marketing is big choices. Thereâs a lot of â50+ want quality and stuff that lasts, and thinks hard on big purchasesâ which is great if you sell furniture, or dishes, or anything someoneâs going to use for years. But Iâm in a world where the items are consumed in a hobby. People donât price shop too much because the $1 difference between my item and competitor X is negligible. So a lot of this book is âMake sure your item holds up and you can justify your costâ which is not something I have to deal with. Thereâs a lot of talk of involving your team, and well, I donât have one, and a lot of other people donât either.The second drawback for me is something the author puts out: these arenât new ideas. These are ideas that have been around a while. The 50+ demographic stuff is unique, thatâs a fascinating part of the book, but I feel like the customer avatar, branding, ads, etc are the same thing Iâve read elsewhere, with a sprinkling of âthis is how you adapt for the over 50 crowd.âUltimately, the book is good, and if you have a product aimed directly at the over 50 crowd, and youâre looking to stand out, this could be a good book for you. For me, as a tiny business aiming at 50+ because thatâs where the hobbyists are, I was not a good fit for the book, but thatâs not the bookâs fault.
Avid Shopper –
Invaluable Insights and Strategies
This book is packed with usfeul knowledge and great insights from someone whoâs dealt directly with this market through out their career.Thereâs some great insights into statical data, spending power and the key sectors where the over 50s spend their money. Thereâs also sound advice on engagement strategies, brand identity and creating your customer avatar, which I found very interesting.Aside from that, the author really breaks down the âpersonaâ of this group to unfold their needs, wants and fears. This information is gold!I learned alot from this book, not only about the over 50s market but marketing in general as well. The author is a true professional and their decades of experience really shows. Their writing style is also very engaging.If youâre target market is the over 50s, this book is a must. If youâre considering entering this market, this book will prove to be an invaluable resource.
KZD –
Valuable resource, I Highly Recommend it!
What a great book! It’s full of details and rich with information. As someone new to marketing to the over 50s, I found it really valuable. The author provides practical steps and examples that make it easy to grasp different concepts.I especially appreciated the sections on Brand Values & Brand Personality, Brand Consistency, and becoming a Trusted Expert. The description of the importance of informational content was also really helpful.Overall, I highly recommend this book to anyone interested in learning about this market segment.
Ron M –
Marketing guide with insight
It is well known that the global population is aging. The 50+ demographic will become progressively more prominent. How should a business attempt to market to this group? The author provides a three-step process to enhance the likelihood of success with valuable details to enact them in your business. This was an interesting read that I believe will be helpful to businesses trying to connect better with the 50+ demographic group.
Josh H. –
Value
This book has a greal value to me since I am a marketer.
Gowthami Lakshminarayana –
Niche level Marketing
This is good for someone over 50 who is starting a business
Chilts –
The book offers valuable wisdom from a highly accomplished businesswoman with expertise in marketing to the older generation. While some of the advice is conventional and time-tested, there are several fresh and market-specific ideas that were completely new to me. Overall, this is an excellent addition to my overall marketing approach. This book is a valuable resource for anyone targeting this particular age group in their marketing efforts.