YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Great tips
The book gives a good number of tips on starting and growing a YouTube channel.

Good content, and well written
Arrived in Padded Poly Mailer, had no damage, and arrived fast. I really wish a binded version would have been available personally.

great book
Good summary, but I bought it to support the author. His YouTube channel and faith in Christ is an inspiration.

High on inspiration, but low on practicable advice
One assumes that if you’re considering buying this book, you’re probably interested in starting or growing a YouTube channel. One also assumes that, if you’re considering buying this book, you probably haven’t already achieved a ton of success on the platform. Maybe you’re just planning your channel, or maybe you’ve already posted some videos but you don’t know how to improve. Either way, it’s a safe bet that you probably don’t need to be convinced *that* YouTube is something to do, but you need to be educated on *how* to do it. And that’s where this book, though not all bad by a long shot, doesn’t quite live up to its promise.To be sure, the book is full of inspiration. Examples of people (including but not limited to the authors) who grew their channels from nothing into 6+ figure incomes and millions of subscribers are absolutely inspirational and this book is full of them. But while it’s a nice reminder that even the most successful people out there were once where the rest of us are, the inspirational speeches are ultimately less useful than practicable advice that readers can take and immediately implement in their own work. And while the book is not entirely devoid of real-world advice, it simply doesn’t have enough of it.Allow me to use SEO (search engine optimization) as a case in point. That’s a topic anyone trying to grow a channel needs to learn about. This book correctly identifies it as such, and devotes a chapter to the topic. However, the chapter is much more about convincing the reader of the power of SEO rather than telling the reader how to actually do it. The entire chapter consists of only 10 pages, and the information in those pages, while arguably useful, is probably already in the toolkit of someone who’s spent a bit of time thinking about growing an audience.The entire book follows a similar pattern. Each chapter discusses a topic that is correctly identified as a key component of any YouTube channel (whether intended to be a business or a hobby). These discussions are accompanied by motivational stories and they do an excellent job of telling you all the steps you need to take in very general terms. But when it comes to the actual micro-steps necessary to implement those ideas, the book falls silent. In the case of SEO, the most practical tip offered is to use the predictive search function on YouTube as a source for ideas for future video topics or titles, but there wasn’t anything about how to use the variety of analytical tools on the market (both free and paid) to bring one’s SEO to the next level, and that’s the kind of advice I really needed out of the book.That said, it’s certainly a readable book. It’s not at all a slog to get through. It’s well-written and you can easily get through it in a single sitting. If you’re brand new to YouTube or online marketing, its advice will absolutely be helpful to you. It does lay out a bird’s eye view of the entire process. But if you’re like me (and I suspect most readers will be), that lack of actionable steps to take is rather troublesome. Those of us who are moderately familiar with technology and business but need that extra information to get us from “well-read layman” to “proficient” will find the book a charming read but ultimately not as useful as we hoped.

La verdad es que la trayectoria en YouTube de Sean Cannell y ThinkMedia son suficientes argumentos para recomendar este libro. Pero si alguien necesita un poco más para decidirse a comprarlo, les puedo decir que es una forma muy cómoda de tener un buen material de consulta bien estructurado para hacer de la creación de contenidos en YouTube un negocio rentable.

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