The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
$15.99
Price: $15.99
(as of Sep 24, 2024 19:08:30 UTC – Details)
Business owners and entrepreneurs…You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better.But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results: – New customers and clients- Increased response rates and great ROI- and skyrocketing profitsYour prospects and leads are strategically targeted with the same powerful offer again and again – across multiple platforms.Now, multichannel marketing guru Craig Huey has written a 252 page comprehensive guide to this revolutionary approach in The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now.You’ll discover the secrets to creating a profit-boosting marketing campaign.Based on 40 years of helping businesses get breakthrough success, Craig guides you step-by-step through what you need to know to create a profit-generating, multichannel, integrated marketing campaign. Craig reveals * 12 powerful, strategic keys for Facebook – capturing the attention of your prospects and driving them to a sale * 7 little-known ways to create a “look-alike” audience that looks, behaves and buys just like your very best customers* The surprising “Old School” marketing approach that will win you leads and generate profits like never before* 11 cutting-edge strategies to use on Amazon advertising for reaching responsive new prospects on the world’s largest online retailer* The most comprehensive set of guidelines you’ll ever read on direct response copy – 50 rules and 6 formulas to writing content that gets your prospects to say “YES” * 4 powerful strategies for custom list targeting domination – reaching your “perfect prospects” who will buy from you again and again* 21 no-fail guidelines for creating impactful, response-producing videoCraig has used these strategies and keys to turn small startups into medium-sized business and medium-sized business into multimillion dollar corporations… win 90 industry awards…and run 1,000+ campaigns and 10,000 variable tests.
Publisher : Craig Huey (February 20, 2020)
Language : English
Paperback : 267 pages
ISBN-10 : 0578569906
ISBN-13 : 978-0578569901
Item Weight : 12.8 ounces
Dimensions : 6 x 0.61 x 9 inches
8 reviews for The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
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Jen –
Great!
Thank you so much! The book arrived faster than expected and it was in perfect condition! Really appreciate the professionalism!
MaidProMN –
Great reference book
I really liked this. Gave me some great ideas that I put into action in my direct mail campaigns. Good to have on the desk to refer to when reviewing your marketing efforts.
Amazon Customer –
The Final Chapter “Now What?” Is to call them direct.
This book no doubt has tons of information. The program isn’t cheap, and you are paying all of these resources for ads. Mailers, Magazines, Facebook, Twitter, Amazon. Not cheap to implement, but true to their advice, they suggest you call them to learn more about their company. I feel like I just purchased their advertisement. So, if all of this is too complicated, you can hire them.
Fit-gamer –
No tips, tricks, or education
If you look at the cover, you have learned all this book will teach you.Mr Huey claims to have 40 years experience, but writes like a middle schooler.-The font size is huge.-He reuses the same sentences 5+ times per page.- He uses a lot of key words/phrases with out every defining them.-He never mentions how to optimize or do anything effectivelyIt feels like he just did his first marketing job with “Independent living” havinh a full team giving him years of data & analytics. All of his advice is “use all the great analytics”. I do not get a sense that he knows how to generate leads at all.It mentions several forms of advertising, but not how to use them effectively or how to get the best return per dollar spent.Very lazy cash grab book. Very poorly executed. This is the only book I have ever returned. I usually can get something out of any book I read, but this gave me nothing.
Joell –
Good for marketing teams!
I thought this book did a really great job at giving you an overview idea of different marketing tactics. I will likely purchase some additional copies for my team members. This would also be a great first step to training new team members. I especially like the section on amazon advertising. I would have liked to have seen more info on video .
Cliente de Kindle –
Consejos Ãtiles y Rápidos de Marketing
Edición ActualizadaTemario PuntualInformación Práctica
Vasco –
Excellent Marketing Roadmap
Huey is a marketing maestro. While so many get overly enamored of new social media and database tools, Huey recognizes them and uses them for what they are â simply valuable new tools.The time-tested, proven and irrefutable truths of marketing (and of human nature and desire) â when wedded to these new tools â as Huey shows you how to do â are dynamite.If youâre in marketing/advertising, donât deny yourself the advantages of this book â and of the authorâs years of proven success in the marketplace.
Kyah –
Poorly written with an outdated perspective
Within 10 pages, I realized the mistake I had made in purchasing this book. Several arbitrary remarks and claims are made without bothering to reference or cite any sources. The book is poorly written and formatted and despite being only 4 years old, it is incredibly out of touch with modern marketing tactics.