Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals
Original price was: $55.00.$42.48Current price is: $42.48.
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Enhance learners’ interest and understanding with visual design for instructional and information products
No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn’t easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource.
Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential.
Gain the knowledge and confidence to design impressive, effective visuals for learningIncrease learner comprehension and retention with visual strategies offered by an expert authorServes as a reference and a resource, with a wealth of examples for inspiration and ideasAddresses an intimidating topic in an informal, friendly style
In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
Publisher : Wiley; 1st edition (April 13, 2015)
Language : English
Paperback : 384 pages
ISBN-10 : 1118863569
ISBN-13 : 978-1118863565
Item Weight : 1.7 pounds
Dimensions : 9.4 x 0.8 x 7.3 inches
Customers say
Customers find the book awesome, full of practical ideas to make e-learning, PowerPoints, and other learning materials. They say the principles are basic, but most trainers don’t know them. Readers also describe the content as easy to read, understandable, and engaging. They mention it’s a must-read for instructional designers, with a clean layout and language.
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Leighton Haynes –
Essential Tools for Designing with Clarity and Impact
Connie Malamed’s clever and distinctive Twitter bio is simply this — she is a “Professional Explainer.”Malamed’s elegantly succinct Twitter bio underscores why she’s renowned for her creativity and effectiveness as a learning & visual communication consultant. The essential brilliance of her work is captured by the ability to explain complex concepts with unusual clarity and impact.Visual Design Solutions delivers on its promise to provide the audience with fundamental tools to create accessible, engaging visual designs for instructional materials. While developed specifically for learning professionals, the book is beneficial to anyone tasked with the challenge of explaining complex information in a way that is memorable, understandable and engaging. And as Malamed notes in the book’s introduction:”In today’s multimedia world, the ability to visually communicate is a necessary and powerful skill.”Visual Design Solutions features four major parts:1) THE BIG IDEAS: How to embrace the role of a designer by seeing, thinking and acting like one.2) BUILDING BLOCKS OF DESIGN: How to arrange visuals and type in graphic space to maximize clarity and impact.3) POWER PRINCIPLES: How to use color, visual hierarchy, visual unity, contrast and grouping to empower your designs.4) PRACTICING DESIGN: How to use specific strategies such as visual cues, visual excitement, semantic coherence and storytelling to ensure successful designs.Visual Design Solutions wonderfully exemplifies both the form and function of effective design. The layout and language is clean, accessible and jargon-free. Each chapter previews and summarizes the key questions and takeaways for the reader. There are loads of visually illustrated examples that demonstrate both best practices and pitfalls to avoid.As a long-time brand strategist and content developer who is expanding my horizons to include instructional design, I am always eager to find outstanding design resources. Visual Design Solutions is a perfect compliment to Malamed’s previous excellent book, Visual Language for Designers; and is a highly recommended addition to your professional development library.
Jean Marrapodi –
From the Trainer’s Trainer
Connie Malamed is the trainer’s trainer. She understands visual design, but understands how to teach others to understand it, just as any good instructional designer should. This book is full of practical ideas to make elearning, PowerPoints and other training pieces look like they were designed by a graphic artist. The principles are basic, but most trainers don’t know them. Exceptionally written content fall flat when it is encased in a bad visual interface. Connie provides examples, and step by step explanations to allow designers to create showpiece work.I pre-ordered this book when I knew it was coming, and after having it for a day am ordering copies for my team to have a weekly book discussion, about it, going through a chapter at a time, because I want them to glean from Connie’s expertise. Visual design holds a long-time gap in our industry. I’m so glad we finally have a nuts and bolts manual to meet that need.
JB –
If you only buy one book this year… make it this one!
This is a great resource for anyone who is charged with communicating visually. If youâre designing presentations, elearning, print materials, or websites, you need this book. I think novices and experts alike will benefit from the book, as it offers a wealth of evidence-based information, practical tips, and relevant examples. I especially love all the examples! The structure of the book makes it an easy to use, go-to reference. Iâve pulled it out a number of times already, while working on elearning courses, to get ideas or check myself on a design decision. In the past, Iâve had clients question design decisions, or request specific design treatments that really would interfere with learning. I foresee this book coming in quite handy when having those conversations!
John Luczkowski –
Great resource for the Learning Professional’s Toolkit
Connie’s latest work hits home at a time when the Learning & Development industry continues to undergo rapid change.As she clearly state in the book’s intro – numerous graphic design books and resources already exist if you want to learn how to draw, paint, use a program like Photoshop, or produce artwork for various formats. However, her book focuses on basic concepts and presents clear, well designed samples for professionals in the L&D space who use graphics to not only present information, but to teach concepts, processes, and more to learners.In the training space, the two biggest negative trends in the past 10 years that continue right on through today can get lessened by the simple solutions she provides. First, rapid development has forced designers to continue to crank out online, virtual, and even classroom based training at a pace that goes against what we know about both good design and what the designers and the learners can handle from a cognitive perspective. Second, as organizations face continued pressure to streamline and report earnings through “productivity” – i.e. a smaller workforce, professional instructional designers in places small to large find themselves wearing many hats – ID consultant, Writer, Facilitator, E-Learning Developer, Graphic Artist, Project Manager, etc. For those without a good “eye” or a natural visual proclivity the book gives easy to understand and more importantly, easy to apply lessons, concepts, and examples that make visual storytelling easier to do.
Scott –
Plenty of Aha Moments!!!
I have no background in visual design. So, I appreciated the way the author masterfully creates the learning experience. The principles and concepts of visual design are skillfully articulated. It has change my entire concept and approach toward visual design. This is a must read for instructional designers and if you are a student this will No Doubt help you with your visual design projects. The book also contains plenty of examples and helpful visuals aids. Highly recommend!!!
Tia –
Must-have book for instructional designers and elearning developers
Awesome book with great examples and advice. Thanks Connie!!
Sal –
Fácil de leer y entender. Aclara conceptos básicos relacionados con los distintos tipos de formatos de imágenes. Apenas he leÃdo una cuarta parte del libro y ya tengo una página llena de ideas para mi proyecto. Ampliamente recomendado.
Taimera –
I havenât actually read the book yet so I canât say whether the actual contents of it deserves one star.This is probably the most expensive book I have purchased but simultaneously it is the worst in quality ð¤£The book is dusty, has marks all over it, itâs is ripping away from its cover and looks like itâs been stored away for a 100 years.Iâd expect better.
Sameer Parab –
If you are into e-learning/instructional designing, this is a must-have book. Great and lucid explanation with ample of supportive visuals.
Noor –
Not yet received any shipment from them, they have falsely updated that I have received the items on Amazon. Please don’t get cheated by them.